Frédéric Wolff

We are a high-performance Marketing & Sales expertise, specializing in driving predictable portfolio growth for Investors. With our combined experience across SaaS, SMEs, and major players, we have honed our expertise in B2B tech and B2C sectors. We excel in navigating Blue Ocean growth, securing profitable Exits, and conducting rigorous Due Diligence.  With Growth Velocity, we maximize the value of Investor’s portfolio companies, by creating a growth machine, based on data-driven insights and a proven methodology. Our proprietary framework delivers consistent, year-over-year + 50% growth through a combination of strategic planning, data analysis, and expert execution.   My key skills to successfully activate Growth Velocity : - Strategic Thinking & Planning - Data-Driven Decision Making - Digital Marketing Expertise - Customer-Centricity - Leadership & Communication  Together with the 2Guys Sales & Revenue expert, we fuel a high-performing Sales & Marketing engine that delivers consistent, predictable results. We have already successfully partnered with Investors in sectors such as SQA, Data Security, Privacy Enhancing Technologies, and AI-driven automation, delivering measurable and sustainable growth for their portfolio companies.

Transition manager - I create efficient engagement strategies & programs that enable Companies to grow their business, fast and steadily. In troubled times, I set-up the strategic direction, design the operation plan with the marketing and sales team, implement the necessary breakthroughs and drive the operations, focused on data insight and benchmark achievements. Key areas of expertise: Brand & Business growth, marketing strategy, consumer insight, data analytics, marketing operations, AI deployment, portfolio strategy, new product launches, team management & coaching, demand & lead gen. full digital Experience: Team for the Planet, Ubisoft, P&G, Volvo, Nissan, Toyota, BNP, Pentax, Pfizer, Lidl, Grand Frais, Mondelez, Britvic, Lacoste, Escada, Gucci, Sony, Vélib', Renault, Mitsubishi Motors Europe, Société Générale, Saint Gobain Isover, Mars Mondelez

B2B SaaS - Software Quality Assurance (SQA) - unique comprehensive software assessment & consultancy (Security, Technical Debt, Quality, Performance, Maintainability). I directed the development and execution of the company's marketing strategy entry and expansion into Europe, North America, and Asia. Under my leadership, I managed a team of experts in lead generation, marketing automation, data analytics, and regional Biz Dev. I implemented a clear marketing product strategy that drove lead generation, increased brand awareness, and positioned Software Improvement Group as a thought leader. Through collaboration with Sales Management, I developed effective ABM plans and programs that contributed to revenue growth and visibility. Achievements: Demand Gen: +50% leads, +50% meetings, +10 pts conversion, + 30% pipeline value, Brand awareness: Top 3 Google ranking on Technical Debt Engagement: Fastest growing page on BrightTalk, most engaged Forrester’s webinars Engagement: territory, new user/buyer experiential website.

AI Video Content production and editing software - B2B SaaS - digital MarTech. I directed and implemented the marketing & growth strategy and roadmap, including setting up a lead generation pipeline, developing brand marketing content, and growing leads. Additionally, I crafted the sales strategy and business offering while creating a strong go-to-market plan to drive revenue and customer acquisition. Set up a 5 M€ pipeline in 6 months.

Futuristic Consultancy - I spearheaded the creation of the Chief Brand Officer position, empowering C-suite directors & Boards, to enhance their company's marketing & business performance through a deep understanding of the impact of new technologies on consumer behavior & branding relationships. By leveraging data analytics and forecasting business impact, we provided strategic recommendations for organizational and operational changes, resulting in purposeful brand experiences across diverse communities. Leading a team of 40 international experts in trends, technology, social sciences, behavioral science, and design. Achievements: key wins -100% success in business wins, consulting and recommendation. - Tripling of turnover in 2 years.

As the professor of the Positioning Strategy and Communications course at Sciences Po - a higher education and research school in the field of human and social sciences and international relations - I successfully enabled students to apply their theoretical knowledge to real-life scenarios. By engaging in hands-on activities with actual business case studies, students gained practical experience in defining positioning strategies and developing effective communications plans. This comprehensive course covered essential aspects such as understanding overall goals, identifying communication problems and objectives, determining target audiences and insights, crafting communication strategies, and implementing communication plans.

During the course on Positioning and Communication Strategies, students had the opportunity to gain hands-on experience in designing and developing effective communications strategies. Through practical exercises and real-life scenarios, students were exposed to various challenges faced in professional settings.

Digital start-up specializing in Visual Recognition algorithms. As CEO, with full P&L responsibilities, I led a team of 16 developers. We developed a B2B SaaS app that revolutionized the fashion industry by enabling brands to make data-driven marketing decisions based on the impact and engagement of their pictures on any social media channel. Our visual recognition technology allowed smartphones to recognize garments like the human eye, whilst our rich data analytics provided valuable insights for digital marketing strategies. Key accomplishments include creating a complete brand and offering, designing the organizational structure, implementing efficient pricing strategies, overseeing budgets for technology implementation, and establishing contracts to ensure financial stability. I also drove a more responsive organization through UX-focused approaches, resulting in faster proof-of-concept development and go-to-market delivery.

Leader of Grey France WPP Group. I played a pivotal role in redefining the agency's positioning and value proposition around the concept of the "Creative Customer". I implemented a change management program that led to the re-engineering of top talents and strengthened client relationships at all levels - by combining user experience and earned media, I successfully restructured the organization and teams to drive efficiency & growth.This delivered significant new business wins for Tier 1 companies such as Lego, Ubisoft FarCry4, P&G, Lacoste, Volvo, HSBC, Allianz, Essilor, D&G, Escada, Rochas, Pfizer, GSK, Merck, Britvic Teisseire, Ducros, Vahiné, and others at both local and global levels. Key Accomplishments: - Spearheaded an innovative consumer-centric marketing communications strategy for Lego France that propelled them to market leadership position while achieving increases in sales, market share, and improved reputation year after year. This endeavor won numerous creative awards and showcased our ability to win the hearts and souls of our target audience. - Successfully executed a global marketing campaign for Ubisoft FarCry4 that surpassed yearly sales objectives within just three months. This groundbreaking campaign garnered 42 million experiences from consumers and received multiple awards for its exceptional creativity. - Led the design and execution of a global launch for Lacoste L.12.12 fragrance that resulted in achieving a 6% market share growth along with a significant increase in Facebook followers from 1.5 million to 7 million fans. This remarkable accomplishment also earned us a silver Euro EFFIE award for our impactful campaign strategy.

Business strategy leader - independent Retail Activation group. I restructured the organization into a full-service activation agency by implementing a new positioning strategy and organizational structure called "360 active business." This resulted in a remarkable 16% year-on-year revenue increase. Additionally, I successfully delivered significant new business for prestigious clients such as Pentax, Lidl, Grand Frais, Mars, Mondelez, and BMW/Mini Dealers France, among others. Through the implementation of an efficient expert pooling approach, I generated a remarkable 20% increase in revenue efficiency.