Fuyu Yang

- Conduct digital marketing campaigns on Xiaohongshu (RED) to build brand awareness and drive engagement in the Asian market. - Manage customer service for Asian clients, ensuring satisfaction, loyalty, and positive brand experience. - Provide insights on Asian consumer behavior to optimize marketing strategies and improve client relations. - Collaborate with cross-functional teams to align marketing and customer support with business goals.

Responsible for creating and operating the official account of CASAMANCE, a luxury brand under TEXDECOR, on the leading Chinese social media platform, Xiaohongshu (Little Red Book). Through carefully curated content and marketing strategies, I aim to enhance brand awareness, attract the target audience, and establish a deep connection with consumers, showcasing the luxurious charm and unique style of CASAMANCE. Responsable de la création et de la gestion du compte officiel de CASAMANCE, une marque de luxe sous TEXDECOR, sur la principale plateforme de médias sociaux en Chine, Xiaohongshu (Petit Livre Rouge). Grâce à un contenu soigneusement élaboré et à des stratégies marketing, je vise à améliorer la notoriété de la marque, attirer le public cible et établir une connexion profonde avec les consommateurs, mettant en avant le charme luxueux et le style unique de CASAMANCE.