Gabriela MUNOZ COYOTZI

Responsible for marketing strategy and implementation of marketing strategy for several international brands in the Mexican market. • Design and management of the marketing and communication strategy (Digital, PR, In-Store...) to increase brand awareness and achieve sales objectives (+20%). • Planning, development and execution of the business plan for brands such as: Sperry, Saucony, Supra, Diadora and Stance. • Development of brand awareness and positioning, leading to a 40% increase in brand awareness. • Management of media plans, ATL & BTL, PR, sports marketing and social networks. • Launch of merchandising programs and cross-marketing actions (strategic alliances). • Planning and management of multi-brand annual budgets, cost optimization and ROI maximization. • Strategies for B2B, B2C, Sell In and Sell Out. • Analysis of market trends. • Management of a marketing team with 22 people

Retail Marketing • In-house planning, development, and execution of campaigns for over 150 stores under the Stax and Sportico concepts and franchises: Adidas, Nike, Sperry, and Stance. • Monitoring marketing campaign performance with KPIs to assess effectiveness and adjust actions accordingly. • Implementing sell-in / sell-out strategies in coordination with sales teams; 100% of objectives achieved. • Responsible for go-to-market strategies • Developing promotional events and product launches to maximize customer engagement and strengthen brand presence.

• Planning, development and execution of internal campaigns. • Monitoring the performance of marketing campaigns with KPIs to assess effectiveness and adjust actions accordingly. • Creation, growth and management of social networks and their contents • Implementation of Sell-in/Sell-out strategies • Planning, development and execution of sports and social events.