Gabriela Stępień

– Created digital and print marketing assets to support brand and campaign needs – Applied visual storytelling techniques to strengthen brand identity – Researched design trends to guide creative direction

– Assisted in creating user flows, wireframes, and mockups to support product feature development – Supported the design team with competitive analysis and UX audits to inform design decisions – Contributed to usability testing sessions by helping prepare test plans, prototypes, and note-taking – Explored edge cases and user scenarios to help improve the accessibility and inclusivity of designs – Participated in cross-functional design reviews with the larger team

– Maintained and improved websites and product dashboards for better usability – Evolved and maintained brand guidelines to ensure consistency across platforms and teams – Created and organized design files, templates, typography guidelines and asset libraries

– Product Design – Sketching & ideation – UI/UX design – Logo design – Branding & visual identity – 3D modelling – Rapid prototyping & prototype testing

- Design for YAS app and B2B white label apps - Icons design - Marketing materials design (social media assets and print: leaflets/rollups) - Illustration - Photo editing - Website elements design - B2B presentations creation

- Designing marketing materials for print and online - Editorial design - Creating branding, vector-based illustration and PowerPoint presentations - Research on design and digital trends - Supporting Marketing Managers and Senior Graphic Designers with ongoing projects

Mellow is a smart sous-vide machine for your home. As an Entrepreneur in Residence I got a privilege to accelerate myself alongside talented team of Mellow. I was exposed to all the aspects of building a successful hardware startup. I got insights of daily operations of the company, what helped me to understand how to take an early stage project through product development to commercial sales. - Product ideation - Opportunity recognition - Market validation - Competitive advantage and market analysis - Planning of a long term strategy - Evaluation of risks

- Assisting in planning and implementation of digital marketing strategies - Analysis and reporting on campaign metrics - Marketing content creation (images & text) - Managing social media - Translator and customer support - Support with various administrative tasks, data entry, creative tasks and research