Gaelle Le Goff

- Lead marketing and partnership initiatives for the product studio, working with prominent startups and late-stage ventures. - Collaborate with clients like Airbnb, Sorare, Aircall, and more to deliver scalable solutions that drive growth.

CMO à temps partiel pour les entreprises technologiques et les sociétés d'investissement ➡️ Mon rôle : J'assure un leadership stratégique sur les sujets marketing et communication. Je travaille particulièrement pour des entreprises tech (early stage) et des sociétés d'investissement. J'interviens pour construire la fonctions marketing from scratch, pour guider les équipes pendant les périodes de transition, mais aussi pour optimiser les stratégies et plan d'action en cours. Quelques Use Cases: • Vous souhaitez établir les fondations marketing de votre entreprise avant de recruter. • Vous avez besoin d'un manager expérimenté encadrer vos équipes marketing en interim / pendant une phase de transition. • Vous avez besoin d'un regard neuf sur votre stratégie marketing / communication. • Vous avez besoin d'aide pour définir la proposition de valeur unique de votre marque et son positionnement sur le marché. • Vous avez besoin de conseils pour élaborer et mettre en œuvre des stratégies de marque efficaces qui trouvent résonneront auprès de votre public cible. Si vous souhaitez travailler avec moi, n'hésitez pas à me contacter : [email protected] 🙂 .

- Spearheaded marketing initiatives and community building for a prominent venture capital firm. - Implemented strategies to strengthen the brand and drive growth.

- Co-founded an online networking platform to promote parity in the tech industry. - Built a strong community of women in tech and facilitated connections with companies, investors, and mentors. CO-FOUNDER - Defined our business strategies to achieve our goals. - Built and developed the brand and their assets - Established success factors, key performance & financial indicators. - Ran a pre-seed round CPO - Lead the ideation and release of MVP and Beta V1 of the platform - Define and run the Product Strategy, as well as market insight and customer research - Prototyped & designed product's UX/UI - Drafted specifications & product requirements - Defined & analyzed product KPIs - Conducted user researches Toolbox: Invision, Zeplin, Trello, Google analytics, Notion, Abobe XD CGO / CMO - Defined and operated content marketing strategy & social media strategy - Led the acquisition, activation, conversion & retention - Launched and managed websites, landing pages, email & social media campaigns - Implemented automation workflows Toolbox: Photoshop, Canva, Notion, Landingi, Growsurf, WordPress, Premiere PARTNERSHIPS AND PROGRAMMES - Female Founder Challenge (2019/2010) with Vivatech - Female Fintech For Good Challenge (2020) with Société Générales - Femtech Accelerator with AXA - Entrepreneurs Talks: Navigating 2020 with AXA (to be released) - The What I Really Really Want Bootcamp, to learn how to master negotiation (running)

Digital Strategies and UX research. The mission: conceive and launch the new customer space. - Lead user research at an international level, - Build and test prototypes, - Define guidelines for countries.

In charge of the Brand & UX Module for M1 students

- Contributed to the definition and deployment of the international strategy, supporting the key countries: USA, France, Mexico, Russia, China, HK. - Managed the conception and the run of Mustela's road map (new content sections, relationship program, e-commerce opportunities ...) - In charge of the follow up of the KPIs and recommendation of best-practices for countries (web-marketing and social media) - Supported the Digital Director in monitoring trends and bench-marking competition, participated in the audit and definition of a Mustela e-business strategy. - Accompanied the building of a business model of a new digital service for osteoarthritis patients - Managed directly two Digital Project Managers