Gaétan Loubière

AI & Sales Consultant | B2B Growth | SaaS |

Salary / Daily rate

Marseille, France

Freelance, open to permanent contract

Can come onsite

Skills

Talent Acquisition ManagerLLMs / Large language modelsData AnalysisAIWeb DeveloperProduct StrategyCRMAffiliationCMSNotionProduct MarketingCopywritingProduct ManagementUser ResearchA/B TestingProduct Marketing ManagerUser ResearcherMarketing StrategyNo-code AutomationsProduct OwnershipHead of ProductPress RelationsE-commerce WebsitesWebsitesSEASEOMicrosoft TeamsDesign ThinkingProduct OwnerVP ProductNo-code ApplicationsAgile CoachingProduct ManagerBrandingKanbanScrumChief Product OfficerGrowthOperationsCustomer SuccessConsulting ITRisk ManagementCompetitive AnalysisSourcingCustomer CareConsultantDiagnosisProject ManagerNegotiationProject Owner

Languages

French (Native)English (Native)Spanish (Fluent)

About me

Intro

My career began far from a traditional office. For eight years, I competed in high-stakes online poker, where every decision involved risk, variance and real financial consequences. This environment developed my ability to think in probabilities, remain rational under pressure and make better long-term decisions under uncertainty. Today, I apply that mindset to AI consulting, B2B sales and business development. Through ZoneMentale, I help SaaS companies and SMEs identify growth opportunities, a

Links

Work experience

Head of Product

achivFreelance

Jan 2026 - Present

10 months

Remote

Led the product strategy and development of Achiv, an AI-powered Reddit research and content platform. • Defined product positioning, priority use cases and the product roadmap based on market research and user feedback. • Conducted AI-assisted research across Reddit communities to identify customer pain points, emerging needs and content opportunities. • Led beta testing and translated user feedback into product and UX improvements. • Designed advanced prompt frameworks aligned with each brand’s identity, tone of voice and communication guidelines. • Contributed to the development of custom GPTs for brand-specific research and content creation. • Worked closely with technical partners to translate business requirements into product features. • Supported go-to-market strategy, customer acquisition, partnerships and early client onboarding.

Product & Growth Partner

aspyFreelance

May 2025 - Present

1 year 6 months

Remote

Contributed to the product positioning and go-to-market strategy of Aspy, an AI-powered SEO and content automation SaaS. • Helped structure the offer, identify customer use cases and translate business needs into product improvements. • Contributed to UX, positioning and commercial development. • Coordinated automated workflows for content generation, publishing and internal linking. • Supported the development and commercialisation of a network of 40+ websites for SEO and link-building. • Worked closely with technical partners to connect product capabilities with real business needs.

Founder

Zone Mentale

Jan 2017 - Present

9 years 10 months

– Building scalable growth infrastructure for companies operating in competitive digital environments. – SEO strategy and semantic architecture – AI-assisted research and content systems – Growth diagnostics and strategic positioning – Long-term acquisition frameworks rather than short-term marketing tactics – Turn attention into sustainable growth.

Strategic Partnership Manager (Gaming & Digital Entertainment)

Self-EmployedFreelance

Jan 2009 - Jan 2016

7 years 1 month

Remote

PROFESSIONAL POKER PLAYER & HIGH-PERFORMANCE COACH • Built an eight-year international career in a multi-million-euro gaming ecosystem where performance depended on decision-making under uncertainty, risk management and long-term profitability. • Competed at high stakes while managing financial exposure, variance and expected value across thousands of complex decisions. • Negotiated and maintained VIP relationships with leading gaming operators, including Betclic, PokerStars and Unibet. • Worked with VIP, payments, compliance and customer-support teams in an international and highly regulated environment. • Completed KYC procedures and handled source-of-funds, identity verification, payment and account-compliance requirements. • Analysed player behaviour, market dynamics and performance data to identify patterns, inefficiencies and profitable opportunities. • Maintained rational decision-making under financial pressure, uncertainty and significant short-term volatility. • Coached high-level players through performance reviews, strategic analysis, personalised development plans and continuous feedback. • Developed transferable expertise in negotiation, stakeholder management, data-driven decision-making, risk assessment and performance optimisation. • Applied expected-value thinking to business strategy, prioritising repeatable long-term outcomes over short-term results. Individual Coaching & Advisory: Leading tailored mentoring and strategic coaching sessions for high-level players and industry stakeholders to optimize decision-making and performance under pressure. Commercial Offer Structuring & Advisory: Designing and deploying bespoke high-value service offerings combining acquisition strategy, business development, and tailored individual coaching. Performance Optimization: Analyzing individual and collective key performance indicators (KPIs) and implementing optimization frameworks grounded in decision analytics.


Education

–

Master's Degree, Sport Management

– My studies focused on performance psychology, high-level competition and the management of demanding environments. – It complemented my experience in poker by providing a deeper understanding of performance, discipline and mental resilience.

KEDGE Business School

Management Internationale

2010 - 2015

5 years 4 months

Activities and societies: Completed advanced coursework in international business, sport management, marketing and commercial strategy. Developed foundational skills in: • International business and cross-cultural management • Marketing and business development • Negotiation and partnership management • Sport business and event management • Strategy, project coordination and entrepreneurship The programme strengthened my ability to operate in international environments and later supported my work in business development, partnerships and performance management.

Coursework in international business, sport management, marketing and commercial strategy. Developed skills in negotiation, business development, partnership management, entrepreneurship and cross-cultural communication. This international management foundation later supported my career in Malta and my work across sales, SaaS, AI consulting and strategic partnerships.


Licenses & certifications

Les wizards

Issued: Jul 2025

Master management Internationale

Issued: May 2016

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