Gaia Ferretti

Led CRM strategy and execution across multiple markets to drive customer engagement and retention. • Managed end-to-end lifecycle campaigns (email, push, in-app), ensuring personalized and data-driven communication. • Collaborated with product, marketing, and data teams to optimize customer journeys and improve KPIs. • Coordinated external business partners and developpers • Supervised CRM Salesforce Marketing Cloud tools and automation workflows, ensuring efficient campaign management and performance tracking. • Analyzed customer behavior and campaign results to provide actionable insights and enhance ROI. • Led cross-functional teams to integrate CRM systems with other business platforms for streamlined operations. • Analyzed customer data to identify trends and insights for targeted marketing campaigns. • Managed CRM database, ensuring data accuracy and compliance with privacy regulations. • Monitored and reported on CRM campaigns' performance, optimizing strategies based on KPIs and ROI. • Collaborated with sales and marketing to create personalized customer journeys and improve conversion rates.

• Developed and executed content strategies to support business unit goals, revenue targets, and KPIs. • Partnered with brand management, eCommerce (DTC & WHLS) teams, and business leaders to align content strategies with overall objectives. • Established and streamlined content processes, integrating them into the Go-ToMarket (GTM) cycle. • Coordinated production and delivery of digital assets (images, copy, creatives) for owned websites, digital channels, and key accounts. • Managed asset distribution across local markets and adapted content for various media formats. • Collaborated with internal teams and external agencies to ensure content met requirements for SEO, social media, and display. • Regularly reviewed and updated website content to maintain accuracy, relevance, and freshness. • Used analytics tools to measure performance, track KPIs, and identify improvement opportunities. • Developed and executed content strategy aligned with short-term and long-term marketing targets • Managed content across all platforms, including email, social media, and corporate website • Crafted engaging content for various channels to drive traffic and increase customer engagement • Utilized CRM systems to segment audiences and personalize content, improving customer retention rates • Analyzed performance metrics to optimize content strategy and increase conversion rates • Collaborated with design and marketing teams to create cohesive and effective campaign materials • Managed email marketing campaigns from concept to execution, including A/B testing and analysis • Maintained content calendar and ensured timely publication of materials across all channels • Conducted market research to stay ahead of content trends and competitor strategies • Provided regular reports on content performance and ROI to stakeholders and management

• Managed digital projects across luxury furniture brands, including websites, mobile apps, and social media channels. • Coordinated with IT, Marketing, and external agencies to deliver high-quality digital solutions aligned with brand identity. • Planned and executed email marketing campaigns, including reporting and benchmark analysis. • Oversaw digital content production and updates to ensure consistency and alignment with brand positioning. • Monitored performance metrics to optimize digital initiatives and support business objectives. • Analyzed web traffic metrics and utilized data to gauge content effectiveness • Collaborated with design teams to plan and develop site content, style, and layout • Monitored social media and online sources for industry trends to incorporate into content strategy