Gargi Rajurkar

- Assisted in the planning and execution of global paid media campaigns across 14 markets, including brief creation, asset coordination, media plans and cross-team collaboration (digital, social, programmatic, OOH). - Acted as liaison between international markets and the media agency; supported coordination & follow-up for centrally managed campaigns. - Managed international media budgets, monitored spend allocation, and prepared reports to optimize ROI. - Monitored and analyzed campaign performance using tools like GA4, and Excel; ensured data accuracy and provided KPI-driven insights across all funnel stages (Awareness to Conversion).

• Designed and implemented 10+ communication assets (visual materials, videos, presentations, infographics) to enhance the brand's visual identity. • Collaborated with various stakeholders to create 360 activation strategy (social media, e-commerce,PR,CRM) in line with organizational objectives. • Assisted in managing 5+ digital marketing campaigns through the engaging content creation for internal and external communications. • Performed competitor analysis and market research across various markets to uncover insights for strategic brand positioning.

• Created and executed social media strategies (LinkedIn, X, Youtube), bi-monthly newsletters, articles and manage sharepoint increasing audience engagement and visibility for executive education programs. • Tracked and analyzed KPIs using Google Analytics, leveraging insights to optimize marketing campaigns & improve communication effectiveness. • Managed and updated the website (SEO/SEA, new features) ensuring timely and relevant content delivery aligned with organizational goals. • Converted leads from social media & CRM systems into clients, enhancing sales performance through targeted communication & follow-ups.

• Leveraged advanced data analytics to optimize product placement, resulting in a 15% improvement in positioning strategy. • Conducted ad-hoc competitor analysis of product launches, trends and kept track of monthly reports.

•Administered all their social media websites, brainstormed new social media campaign ideas, enhanced and benchmarked the website of the company and improved the sales of the products by 20%. •Coordinated and educated 400 farmers to use social media platforms during COVID pandemic for easier communication and provided the company with various consumer insights.