Gaspard BOIDIN

As a freelance UX Designer / AI & Frontend Developer, I help startups and brands turn their ideas into clear, efficient, and visually compelling digital experiences. My goal is to bridge the gap between design and development, delivering intuitive, high-performance products that truly serve users and support business growth. With a strong focus on user-centered design, accessibility, and clean code, I work from concept to implementation to craft digital products that make an impact.

Orchid Esports is a next-generation esports organization, built around performance, content creation, and an international vision. In just 3 months, we have: Reached 2 World Finals Established a competitive presence on Apex Legends, Call of Duty, Rainbow 6, and soon Fortnite and Rocket League Built a community of 200,000+ followers across our platforms Secured several strategic partnerships to accelerate our growth My role as Co-Founder: 🔹 Strategic Development & Global Vision Define the long-term vision and key objectives of the organization Design growth roadmaps and align teams on priorities Identify new monetization and international expansion opportunities 🔹 Partnerships & Sponsorships Define the commercial strategy and build relationships with premium brands Prospect, negotiate, and manage strategic sponsors (activations, visibility, ROI) Create differentiated value propositions to attract partners such as Monster Energy, Red Bull, Logitech, etc. 🔹 Operational & Competitive Management Oversee esports team management and competitive preparation Handle logistics for international events and travel Optimize internal structure, player recruitment, and performance tracking 🎯 Goal: Position Orchid as a leading esports organization in Europe, combining performance, lifestyle, content, and innovation.

Digital acquisition strategies for the building trade: - Development and implementation of digital acquisition strategies to generate business opportunities - Digitization of the brokerage process to facilitate transactions between craftsmen and customers - Partnership building and customer relationship management

Supported the administration and reporting of sales activities through structured data management. Ensured data quality and operational continuity during the migration to a new CRM system (Salesforce). Improved response efficiency and customer satisfaction by optimizing internal data processes.

- Led the redesign of the company’s website, resulting in a +35% increase in user engagement within 6 months. - Monitored and analyzed digital performance metrics to optimize user experience and guide data-driven decision making. - Developed dashboards and KPIs to track communication effectiveness and improve brand visibility. - Implemented A/B testing and user behavior analysis, improving the consistency of the company’s digital presence.