Gaspard Pastural

Product Marketing - B2B - FR/EN

2 recommendations

Salary / Daily rate

2 people recommend

Paris, France

Mobility: Paris, Tours, ...

Freelance, open to permanent contract

Can come onsite

Skills

Product MarketingMarketing StrategyGo-to-marketLead NurturingCopywritingWebsitesCMOMarketing OpsChief Revenue OfficerContent StrategyStrategy & ConsultingCEO

Languages

French (Native)English (Native)

Recommended by

George Gogidze

leadpipe.com

Founder & CEO

Recommended on 22 july 2025

Sébastien Millanvoye

Graines de Produit

Co-fondateur & Consultant Product Marketing

Recommended on 22 july 2025

About me

Intro

🔥 32+ clients Tech & SaaS B2B 🌎 clients aux US, Canada, UK, Suède, Pays-Bas, France, Allemagne, Espagne ✍️ 10k+ abonnés lisent mes conseils en Growth & Product Marketing 🇫🇷/🇺🇸 Bilingue anglais #productmarketing #growthmarketing #b2bsaas

Links

Work experience

Product Marketing for B2B SaaS

Growth Systems

Mar 2023 - Present

3 years 8 months

Remote

Helping to market and grow B2B SaaS products.

Product Marketing

yxirFreelance

Dec 2025 - Jul 2026

8 months

Paris, France

Clarification du positionnement d'Yxir, un SaaS B2B d'agent IA pour les équipes qualité industrielle, comprenant les cibles prioritaires (secteurs, verticales, personae) et les cas d'usages phare de la solution. Sprint de marketing & sales enablement : website, présentations, pitch, messages de prospection...

Product & Growth Marketing

TEQOYAFreelance

Oct 2025 - Apr 2026

7 months

Paris, France

Product Marketing

Powens GroupFreelance

Aug 2024 - Mar 2025

8 months

Paris, France

Harmonisation des produits : 32+ SaaS B2B repackagés en 8 solutions. Travail sur leur positionnement et messaging afin de soutenir les opérations Sales et Marketing (sales decks, product webpages, brochures, case studies...). Alignement interne entre les équipes internationales (ES, FR, MX) dans le cadre d'un go-to-market sur plusieurs continents et de la construction d'une stratégie de cross-sell, suite à l'acquisition d'une filiale, nécessitant de revoir la communication interne pour comprendre les différents SaaS B2B existants et commercialisés.

Growth Marketer

BulldozerFreelance

Sep 2023 - Dec 2024

1 year 4 months

Remote

Growth

Germinal

Feb 2023 - Aug 2023

7 months

Paris, France

Number 1 growth marketing agency in France. Ask any French growth marketer.

Growth Marketer Analyst

Spaag

Sep 2022 - Aug 2023

1 year

Paris, France

75% of our clients doubled their income after working with us for only one year. We boost profitable business growth using digital marketing and growth hacking. Growth marketing consulting firm from Paris

Associate

Team for the Planet

Apr 2022 - Jul 2023

1 year 4 months

Time for the Planet is gathering 1 billion euros to detect and deploy 100 global innovations against greenhouse gases.

Member

Growth.Talent

May 2022 - Nov 2022

7 months

Growth.Talent and Spaag organized the very first Growth Marketing Awards in France, gathering the French growth community members for this special event in Paris.

Business Developer

Agence UNAMI

Feb 2022 - Jul 2022

6 months

92800 Puteaux, France

I worked as business developer and marketing lead. That's when I realized sales and marketing should be aligned in B2B companies. I've deployed lead generation and nurturing tactics, as well as sales ops and a growth strategy.


Education

IIM Digital School

Digital Project Manager - Bachelor's degree, Marketing and E-Business

2021 - 2023

2 years 6 months

Spéos Photo Video CGI School

Photographer - Master's Degree, Photography

2019 - 2020

1 year 2 months


Licenses & certifications

LinkedIn Marketing Strategy

Issued: Aug 2023

Certified by LinkedIn

Google Ads - Search

Issued: Mar 2023

Certified by Google

Product-Led Growth Certification

Issued: Oct 2022

Certified by ProductLed

Certification Google Analytics Individual Qualification

Issued: May 2022

Certified by Google

Design Thinking

Issued: Jan 2022

Certified by dthinking academy

Photographie RNCP7

Issued: Aug 2020

Certified by Spéos International Photography School

Portfolio

+60% MRR for a MarTech B2B SaaS

Expanding from the Nordics to the US

Lancement d'un nouveau SaaS B2B

Audit et coaching - GoogleAds/Meta - France/Allemagne

Mission Growth Ynstant

ADP Group - Génération de leads

ROAS >7 pendant BlackFriday

OpenEat - De sales team à growth ops

The best place to find your next move

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