GEMMA BAQUES FABREGA
Senior Category Manager | Product Innovation
6 recommandations
Salaire / Taux journalier
6 personnes recommandent
Bruxelles, Belgique
Mobilité : Paris, Rotterdam, ...
Freelance
Peut venir sur site
Expertises
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Recommandé par
Inge Vandendaele
Gourmand Pastries
Global Commercial Director (division EU & US)
A recommandé le 15 mai 2025
Et 3 autres personnes
À propos
Introduction
B2B food category strategist with 20+ years driving growth for global brands. As Co-Founder of Food4Giraffes, I help food companies optimize portfolios and expand into new markets. Proven track record includes achieving 20% gross margin increase, launching 9+ innovative products, and expanding international presence from 6 to 19 countries. Let's transform your product strategy into measurable growth.
Expérience de travail
Co-Founder
Food4Giraffes
nov. 2024 - Présent
2 ans
25040 Europa, Brescia, Italie
We help B2B food companies make the right product choices. You're a B2B food company? Lots of products, but your portfolio doesn't stand out? Full of ideas, but nothing's really taking off? Want to grow in new markets but don't know where to start?
Category Manager Europe
Gourmand PastriesFreelance
nov. 2024 - mai 2025
7 mois
Mouscron, Belgique
Led the development of Gourmand Pastries’ 5-year product strategy for Europe, with a strong focus on Italy and the Netherlands. Conducted an in-depth analysis of the current portfolio, competitive landscape, and market trends. Collaborated closely with country teams to define strategic priorities. Also made the innovation pipeline for Europe and the USA, aligning future launches with market opportunities and consumer needs.
New Product Development Manager
La Lorraine Bakery Group NVFreelance
juin 2024 - déc. 2024
7 mois
Belgium Town, Wisconsin, États-Unis
Global Category Manager
Zeelandia (Royal Zeelandia Group)
oct. 2017 - mars 2024
6 ans 6 mois
Belgium Town, Wisconsin, États-Unis
-Developed and implemented the global strategy of the products category that generated a gross margin increase of 20% in 5 years and the decision to build a new factory. -Connected the R&D and operations teams of Europe and brought new methodologies and perspectives to boost innovation. 9 new products were launched in 5 years. -Created partnerships with start-ups to co-innovate on sustainable food solutions.. Cooperated with start-ups to adapt the product in line with consumer preferences and created a successful commercial concept. -Led rebranding and image modernisation of the products category , harmonizing six brands in one and boosting brand awareness through online and offline campaigns. -Created and made happen the first pastry chefs´ competition in our sector (www.mastersofpastry.com), boosting awareness of company as fine pastry ingredients supplier. -Managed marketing budget. -Coached and empowered a team of three people.
Category Manager (Europe & AMEAP)
Dawn Foods Europe
oct. 2016 - oct. 2017
1 an 1 mois
Brussels Area, Belgium
Puratos
juil. 2003 - oct. 2016
13 ans 4 mois
Bruxelles, Belgique
International Product Manager Grain and Seed Bakery Mixes
juil. 2010 - oct. 2016
6 ans 4 mois
Bruxelles, Belgique
International Product Manager of Grains and Seeds Bakery Mixes (40M€) 2010 –2016 Puratos group, Brussels- Belgium -Revamped strategic plan of the category, increasing international presence from 6 countries in 2010 to 19 countries in 2016 and 2 digits yearly turnover growth in 6 key countries (Brazil, Mexico, Argentina, Italy, France, Spain). -Created constructive partnerships with local subsidiaries to increase expertise around grains and seeds. -Used Blue Ocean Strategy framework to develop innovation from idea to market launch to implementation, resulting on the launch of one of most innovative products of the group. The new product was launched by 14 countries around the world.
Product Manager Bakery and Patisserie
juil. 2003 - juil. 2010
7 ans 1 mois
Gérone, Espagne
-Collaborated with- headquarters to develop and to implement 2 key innovations of the group on the Spanish market, Spain became the top sales country worldwide during 5 years. -Trained and accompanied the sales team to ensure successful implementation of the product launches and the follow up to enssure sales repetition. On average 65% of visited customers bough regularly.
International Product Manager
Metalogenia
janv. 1998 - juil. 2003
5 ans 7 mois
Barcelone, Espagne
-Strategic definition of the marketing plan -Definition of the launch strategy of a new line of high end products -Brand building -Definition of the communication strategy -Definition of the promotional strategy Achievement of 8% of market share at worldwide level in only 4 years
Product Manager
Krups Rowenta Inc
juin 1995 - janv. 1998
2 ans 8 mois
Barcelone, Espagne
Strategic definition of the marketing plan Definition of the launch strategy of a new line of epilators Definition of the strategy of the point of sales in big surfaces Planning and coordination of the communication activities (TV campaign) Definition of the promotional strategy
Assistant Product Manager
PepsiCo
juin 1994 - déc. 1994
7 mois
Madrid, Espagne
Contribution to the Marketing strategy of citric products
Formation
Digital Marketing Institute
Certificate in Digital Marketing Professional, Digital marketing
2023 - 2024
7 mois
Ichec Brussels Management School
Certificate in Sustainable Business Model, Sustainability Studies
2023 - 2023
6 mois
Universitat de Barcelona
• University Degree in Economics in the Universidad de Barcelona ( Sep 1988 - Jun 1993)
Esade
Master in Business Administration (MBA) in ESADE, Barcelona. (Sep 1993 - Jun 1995)