Geoffrey Bressan

[Series B to acquisition by Condeco] Hired and onboarded 10+ people (team eNPS constantly above 50). Set up and executed the Outbound GTM (strategy, tech stack, process) while keep scaling Inbound.

[Series A to Series B] Built and led a team of 7 people and a 7-digit marketing budget. Set up a scalable and repeatable process of generating demand mainly through Inbound channels. Member of the executive team along with the CEO, CTO, and CPO.

Under the supervision of the CCO, I am in charge of establishing Odoo's Demand Generation Program and optimizing the Marketing & Sales Funnel. Responsibilities include: * Developing and managing global marketing campaigns to increase the number and quality of leads in the sales funnel; * Creating and driving lead scoring and lead nurturing strategies to convert existing prospects to sales qualified leads; * Defining the entire sales cycle (lead to close) and document all key processes and associated metrics; * Creating, implementing and managing lead acquisition campaigns; * Measuring and analyzing marketing programs outcomes; driving insights and presenting results to facilitate sound decision-making; * Managing the lead assignation process through the whole customer journey using CRM and marketing automation systems; * Overseeing the opportunities assignation to more than 50 sales people located in Belgium, United States and Hong Kong

Odoo is a complete suite of business applications covering all business needs, from Website/e-Commerce to manufacturing, inventory to accounting; all seamlessly integrated and with 2,000,000+ users all over the world, ranging from SME's to multinational corporations - including WWF, Hyundai, Jamba Juice, Danone, Toyota and many others. Under the supervision of the CMO, I am in charge of improving the lead generation process and optimizing the customer experience at every stage of the sales funnel. • Generating new leads, including marketing-qualified leads, through inbound and outbound marketing campaigns • Converting site traffic through content creation, landing pages and website optimization • Improving the customer experience through the creation of product-related content and functional documentation • Responsible of the whole lead management process and optimization of lead scoring and marketing automation. • Supporting sales teams : creation of Odoo's sales playbook, email templates, targeted lists of prospects, etc.