Geoffroy Delobel

Kolecto is fast-growing SaaS fintech startup. The product helps SMEs in managing their invoices, banks accounts and cashflow. I served as Design Ops, Design System Lead, and ad-hoc Product Designer in a design team that expanded from 2 to 7 members in few months. My focus was to build strong foundations to scale the design operations. - Streamlined collaboration and efficiency across design, product, and engineering teams; - Established deliverables guidelines for exploration and delivery, reducing work collisions and fostering creativity; - Improved the team's ability to find, understand and work with design deliverables; - Enhanced the design system to meet the needs of scaling: design tokens library, mirroring of component features across design (UI Kit) and code (Storybook), and improved documentation. - Implemented a design system governance to strengthen collaboration between designers and developers. - Established design quality checkpoints in the feature lifecycle. - Animated design rituals to stimulate collaboration and improve design outcomes. - Contributed as a product designer to drive improvements in user experience and product quality. - Helped in setting up workflows and tools for collecting user feedback and insights.

Witco is a B2B SaaS product that connect employees to their workspace with tools such as desk or meeting room booking, incidents reporting, or lifestyle services. I joined Witco as the team was migrating to React and rebranding the product. It was a good timing to unroll the design system. After an initial research and discovery phase we set up cross-team tools: - Design tokens that sync between design and code - A SCSS framework that powers the design system and any app components - An evolving React components library and their Figma counterparts - Storybook guidelines and documentation - Chromatic to track visual changes and help in design reviews - Design system governance and its attached workflows - Roadmap and manage prioritization - Design system KPIs

Cohabs is a scale up that design coliving spaces in cities such as Paris, Brussels or New-York. I joined Cohabs for a time-boxed mission to lay the ground of their design system while they were going under a rebranding. In 4 months I set up: - A tokens library 🧬: The root layer of the design system is tokens library available in several formats (JSON, JS module, CSS vars,…). It includes colors, spacing, typography, and other base styles. The library provides a unique source of truth, always up-to-date, of those values that can be consumed in different fashions. - A SCSS framework 🏗: Made of components and utilities, this framework provides flexibility and consistency thanks to a SCSS API built on top of the tokens library. It provides styling of component in an agnostic way, so it can be consumed in different web-app stacks. - React components and layouts 🧱: A set of initial UI components and layouts that will grow over time. - A Storybook 📙 that fully documents the Design System. Chromatic is also used to track changes. - A Figma library 💠 that replicates all above tokens and components with their variants.

After a journey in several agencies I founded and led Central, a team of digital product design experts. For over 10 years, we helped national and international startups and organizations optimize their digital products and design processes. Clients: Stepstone, Voo, Touring Assurance, HelloBank, Artexis Easyfairs, RTBF, RTL, SMart, Debating Europe, Dassault Systèmes, Toyota / Lexus, The Word Magazine, Chanel, Proximus. Startups: Elium, Sweepbright, Skeeled, Jamendo, Getyoo, Radionomy, Darts-IP (Clarivate).

Freelance UX/UI designer for agencies in Belgium. Clients: Renault, Dassault Systèmes, Disney, Pixar, Panasonic, Région de Bruxelles. Also worked for direct clients in Belgium, France and UK.

Clients: Dassault Systemes, Renault, Deutsche Bank, Janssen, Douwe Egberts, Scarlet.