Géraldine Patalin

Orchestrate, execute and deliver omnichannel and digital animation plans (EU region) Coordinate in 360 all central experts and levers around marketing activations (offer, retail, social, media, CRM, PR, training, growth, e-merch) Brief for concept creation, generate marketing guidelines and deliver in time, in full all omni campaigns for EU markets Define key messages of differentiation and pilot the communication for an omni consistency Define and implement retail PLV for animation campaigns Management of quali and quantitative analysis post-campaigns Promote and drive strategic instore projects for beauty services : paid make-up services, free skin/ hair diagnosis, fragrance discovery) Strong collaboration with EU business units and offer categories (fragrance, make-up, care) Management of 3 operational marketing managers + 2 trainees Achievements : Key omni commercial periods such as Mother's day, Valentine's Day, Launch of "Clean destination", launch of "MySkin & shade diagnosis" instore, annual omni animation calendar

Digital strategic vision Define and execute digital campaigns for all EU markets Create synergies between offer categories, digital and marketing Management of 4 project managers + 2 trainees Achievements : Annual digital animation plan, launch of "Hot on social" destination

Help define and implement product, traffic and catalog discovery strategy Make sure the team is working on solving the most important problems by defining a strong roadmap based on the short and long-term customer needs and business objectives on offer product Owning the long-term vision for offer product and lead the definition of the key metrics that will measure the success of the teamwork Deep dive into data to find opportunities on how to improve the customers' product experience (search, traffic, catalog), working closely with analytics team Report to the leadership team the catalog, traffic and search performances and insights to identify areas where we can positively impact the company's star metrics. Type of product delivery : new internal search engine implementation

Set the vision for e-commerce product based on an understanding of business, user needs, and where our web platform is - mobile business-driven. Fluent understanding of core concepts such as products, offers, orders or fulfillment Work closely with business owners and a skilled team of cross-functional peers to define a roadmap that balances building new capabilities in our commerce path, meeting current business needs, handling technical debt, and unlocking new opportunities. Demonstrate and help instill platform thinking and user-focused development practices across our development teams. Partner with development teams to deliver critical platform capabilities with speed and quality. Direct reporting to the Product and Innovation Director. Type of product delivered : new checkout experience

Build a core model mobile and app experience Provide clear visibility on the initiatives’ status to sponsors and efficiently manages alerts and escalates risks Define change management & deployment strategy within the network, being one of the key ambassadors of the app transformation Strong collaboration notably with stakeholders, regional and local business teams Type of product delivered : new EME IOS and android apps experience

- Work closely with the Project Director to develop an understanding of the business strategy and priorities and supports the mobile & apps roadmap implementation. - Delivery of the app roadmap through functional and design optimizations on IOS, android and web applications. - Actively work with an innovative vision to spread the brand on new platforms : Windows phone, W8, Smart TV... - Point of Contact for the IT Queries - Management of 5 project managers - Drive, Support & participate actively to the Test Management for the local business

Management of the delivery on web, new business projects