Ghita Bennani
E-commerce Project Manager
Salaire / Taux journalier
Paris, France
Freelance
Peut venir sur site
Expertises
Langues
Expérience de travail
E-commerce Project Manager / Webmaster
The Estée Lauder Companies Inc.
févr. 2023 - Présent
3 ans 9 mois
Paris, France
• Animation and management of 7 E-commerce websites • Sales offer setup in Drupal and reporting • E-merchandizing • Validation of visual updates of the sites and functional updates • End-to-end tests & Quality assurance • Reporting of bugs encountered, checking of form and content of bug and tickets creation (Jira) • KPIs definition and weekly tracking and reporting
EMEA Digital Partners Success Manager
Lacoste
juil. 2022 - févr. 2023
8 mois
Paris, France
Deployment of Lacoste ecommerce sites on SalesForce Commerce Cloud with reflections on all systems (WMS, TMS, OMS, ERP, PIM, PICS) South Africa Saudi Arabia, United Arab Emirates, Qatar, Kuwait, Egypt Morocco, Greece, Lebanon, Israel (in progress, on other CMS) Deployment in some of these countries of in-store tablets (vendor app) Management of the relationship with the partners Interface for all requests related to ecommerce between the partners and the different teams at HQ Lacoste (technical, finance, studio, quality, etc...) Validation of visual updates of the sites Validation of functional updates Management of the relationship with Lacoste suppliers (boxes, envelopes, POS, etc.) Deployment of functionalities Payment modules (Cybersource, VivaWallet, Stripe) Carrier modules (DHL) Various plugins (search, sorting, product proposal etc...) Various support interventions Upload and correction of product catalogs, prices (ERP, OMS, SFCC) Edition of content assets on SFCC Training in the use of the SFCC backoffice Follow-up of tickets with the IT support
L'Oréal
juin 2021 - juil. 2022
1 an 2 mois
92300 Levallois-Perret, France
Digital & E-commerce manager | Lancôme
janv. 2022 - juil. 2022
7 mois
92300 Levallois-Perret, France
Monitor and improve the online sales activity Optimize the user experience (design and aesthetics, content, navigation, branding, promotional campaigns...) Manage, analyze and draw conclusions on E-commerce specific KPIs (conversion rate, bounce rate...) Ensure that all E-commerce activities are in line with the brand's objectives. Ensure a competitive intelligence Analyze the digital role in the consumer's journey to purchase and search online Gather and connect practical knowledge about e-retailers Regularly benchmark against peers and stay ahead of the curve Create and maintain an online e-business plan Provide SEO / SEM and paid strategy through innovation and process improvement Leverage local constraints and maturity of E-commerce activation Stimulate growth, develop and implement creative solutions to attract more visitors Accompany Lancôme in the development of the e-commerce channel Standardize the product database (photo, description, update...) for all partners Optimize chatbot (scenarios, intentions, entities...) Launch new services (VTO, E-shade finder, E-Gift finder, Mascara finder...) Increase O+O awarness for customers (Boutique Lancôme, Institut beauté...) Provide customers with informative content on the Beauty Magazine (tutorials, beauty advice...)
E-commerce Revenue Growth Manager | Yves Saint Laurent
juin 2021 - déc. 2021
7 mois
Paris, France
ANIMATION PLAN - E-commerce animation plan management, creation and execution to reach the sellout target (banner creation, promotion, emerchandising, new offers, new content landing pages, SEO) - Bringing ideas to drive conversion - Coordinate with Webmasters, Acquisition & CRM brand owners to deliver 360 animations BUSINESS and CONVERSATION RATE OPTIMISATION / UX IMPROVEMENTS - Continuous products pages & the categories optimization to help drive conversion and a good experience onsite (SEO,UX) - Building a strong and detailed monitoring in collaboration and data analysis (Google Analytics, SFCC, GCP) -AB testing strategy creation and monitoring, related to the animation plan - Benchmark of the competitors CONSULTING - Working on various subjects for the Luxe Division (samples project, CRM project, D2C project, etc) - Building knowledges and expertises on differents digital subjects, work with multiple brands and people from various sectors
Category management and brand activation assistant
Johnson & Johnson
janv. 2021 - juin 2021
6 mois
Paris, France
- Long-term development strategies for product categories planning and implementation; - New assets development, launching and implementation; - Collaboration with the marketing team; - E-commerce website management; - Research and analyze data and market insights.
Project manager assistant
TRANSEARCH Africa Limited
juin 2020 - janv. 2021
8 mois
- Qualitative and quantitative research and results analysis - Competitive benchmarking, internal audit and market trends analysis - Digital marketing strategy development - Pre-launch teaser campaign
Category management intern
Mars
juin 2019 - août 2019
3 mois
Royal canin
- Organization of a merchandising seminar - Brand, market, and competition analysis - Objectives setting and performance measurement - Operational merchandising strategy development - Product mix and promotional strategies management - Campaign development and follow-up - Sales pitch contruction
Marketing and communication intern
Nancy Lingerie
juin 2018 - août 2018
3 mois
Casablanca-Settat, Maroc
- Community management and digital content creation - Communication plan deployment - Brand E-réputation management - Customer data collection, analysis and personalization recommendations - Influencers targeting and event planning - Emailing campaign creation and optimization
Digital marketing and CRM
CASH PLUS
juin 2017 - août 2017
3 mois
Casablanca, Maroc
- Campaign launching and performance follow-up - Dashboards and KPIs analysis and targeting recommendations - Customer experience mapping, improvement recommendations, and touchpoints optimization - Customer satisfaction survey - SEM: SEO, SEA and SMO - Web analytics ( Google analytics, Facebook ad manager...) - Loyalty program deployment - Customer data collection and analysis
Formation
HEC Liège
Master's degree in international strategic marketing, An academic double degree program ( Teaching in English)
2019 - 2022
3 ans
Courses: - Marketing and business analytics - Digital customer experience - Digital marketing strategy - Consumer behavior - Customer intelligence and market research - Digital business - Entrepreneurship and innovation - Branding and reputation management - Quantitative methods management - Change management - Corporate finance - Business ethics and responsibility - Private international law - Managerial skills development Skills: - Google analytics - Google ads - Facebook ad manager - SEM: SEO + SEA + SMO - Community management Softwares: - Tableau: Data visualization software - SAS Entreprise Miner: Machine learning, data mining, predictive and descriptive insights creation - IBM SPSS : Quantitative data analysis and statistic analysis and interpretation - Nvivo: Qualitative data analysis - SAP: Information management system Research thesis: The role of social media brand communities on crisis management through customer engagement and brand loyalty: Coronavirus times
ENCG-SETTAT
Master en marketing et actions commerciales , Marketing
2016 - 2022
6 ans
Courses: - Macro and Mirco economy - Introduction to marketing - Strategic marketing - Sociology - Redaction and communication techniques - Management computer science - Marketing research - Consumer behaviour - Human resources management - Corporate accounting - Research methodology - Sales force management - Project management
ENCG-SETTAT
Master, Marketing et actions commerciales
2016 - 2021
5 ans 3 mois
Licences et certifications
Fondamentaux du marketing digital
Délivré le : févr. 2019