Ghita Bouhafa

- Digital Project Management: Successfully managed end-to-end digital projects, from strategic planning and execution to delivery, ensuring on-time completion and exceeding stakeholder expectations. Web Operations: Led the optimization and management of web operations for high-profile brands like Fiat, Abarth (FR), and Maserati (FR/BELUX), Opel, Lancia and DS, focusing on content management, performance enhancement, security, and user experience improvements. - Digital Assets Production & Management: Spearheaded the production of ARPP-compliant digital assets and efficiently managed a vast library of images, videos, and media files, ensuring seamless access, usability, and version control. - CRM Strategies: Leveraged advanced CRM systems to drive customer engagement, improve retention rates, and boost revenue through targeted campaigns, including direct email, SMS, complex customer journeys, and promotional newsletters. - Team Leadership: Managed and mentored a dynamic team, including juniors, interns, and cross-functional members (developers, creatives, webmasters), to successfully implement key initiatives and deliver high-quality results. - Cross-Functional Collaboration: Excelled in leading cross-border and cross-functional teams, effectively managing high-level stakeholders during the transition of Ex-PSA Brands activities. Built and sustained strong client relationships, ensuring their satisfaction and fostering long-term partnerships. Continuous Improvement: Committed to professional growth through continuous learning with Publicis Group courses. Implemented process improvements to enhance internal efficiency, quality control, and ensure timely delivery of projects for clients.

Corporate Communication amidst the Post Merger Integration following Linkbynet's Acquisition by Accenture

- Definition of marketing, media and event action plans - Briefing of internal or external creative teams - Writing the content necessary for the creation of campaigns - Coordination and follow-up of local productions until their delivery within the budget - Post-analysis and recommendations on areas of progress or adjustments - Organize and implement multi-channel communication actions - Produce and update internal and external communication materials - Distribute messages: buy advertising space, supply the network with media and messages - Organize press conferences, events, trade shows, etc. - Analyze the notoriety - Propose, prepare and carry out event/sponsorship/partnership actions to serve a dynamic institutional communication - Participate in internal communication by collecting and promoting commercial, production, social and R&D information and by animating the internal social network

- Implementation and follow-up of the different deals (La Liga, Botola, FRMF, CAF, World Leagues Forum, Afriquia Merzouga Rally, World Surf League...) on different aspects: media, digital, event planning, PR, logistics, hospitality... - Follow-up and maintenance of the customer relationship - Preparation of account status reports - Intervention as a support during the preparation of the MAROC2026 bid file - Participation in the elaboration of different marketing and sport strategies for FMCG clients - Administrative follow-up of all agency projects - Reporting and client follow-up - Accompaniment and supervision of clients and service providers - Coordination and mobilization of teams during all stages of project realization

- Global Marketing Support: Led marketing initiatives for the launch of OTBN, ensuring strategic alignment and execution. - Roadmap & Business Planning: Developed comprehensive roadmaps, benchmarks, and business plans for the subsidiary. - Content Strategy & Production: Oversaw content planning and production to align with marketing objectives. - Digital Marketing Strategies: Crafted and implemented digital marketing strategies based on briefs. - Commercial Proposals: Drafted and presented commercial proposals to support business development efforts.

- Client Mission Management: Executed and monitored client missions for consulting firms, ESNs, software vendors, and banks. - Sourcing & Reporting: Conducted sourcing activities and generated detailed reports. - Customer Support: Provided comprehensive support to clients, addressing their needs and concerns.

PFE: Impact de la structure du capital sur la performance financière et boursière.

Analyse du process de gestion de projet du Pont Moulay Youssef selon différents référentiels :PMBOK, SCRUM, PRINCE2.

Advertising campaign on the return of Mahindra in the moroccan market : PR and press follow-up.