Ghita Ouazzani
Lead Product Manager
Salary / Daily rate
Bordeaux, France
Freelance
Remote only
Skills
Languages
About me
Intro
Lead Product Manager with 8+ years driving strategic product initiatives and data-driven optimizations. Delivered +25% conversion rate improvements and successfully migrated 16 enterprise accounts with zero churn. Specialized in acquisition optimization, UX research, and cross-functional team leadership to accelerate your product growth.
Work experience
Senior product manager
ShipupFreelance
May 2025 - Present
1 year 6 months
Remote
Leading cross-functional strategic initiatives among the online shopper squad first, then the carrier squad next. Definition of the Q3 roadmap aligning with the strategic priorities of the company. - Launch of the Whatsapp and Apple Wallet integrations, beta testing, defining a pricing stratgey, a release plan and monitoring post release. - Research topics to add 2 new revenue lines for Shipup with carrier invoice analysis and claims handling.
Kactus.com
Nov 2019 - May 2025
5 years 7 months
Paris, France
Lead Product Manager
Mar 2022 - May 2025
3 years 3 months
Paris, France
Leading cross-functional strategic initiatives, defining product roadmap aligned with business priorities, user and market research to fuel product vision and strategy. - Acquisition optimization: data-driven analysis of acquisition channels (SEO, SEA, Brand) and user journeys, friction point identification, A/B testing, and UX optimizations → +25% conversion rate. - Product adaptation for enterprise contracts after the Kactus x Bird Office merger: in-depth discovery, data architecture overhaul, integration of punch-out, SSO, and new validation flows → Successful migration of 16 enterprise accounts with zero contract cancellations. - Redesign of the briefing process: improved user experience through user research, pain point prioritization, and journey redesign → +5 pts conversion, -2 min completion time, increased customer & partner satisfaction. - Expansion into a new customer segment: market exploration, user testing, POC, and onboarding of the first clients.
Product Manager
Nov 2019 - Mar 2022
2 years 5 months
Région de Paris, France
Product Owner consultant
Oresys
Jan 2017 - Dec 2019
3 years
Région de Paris, France
Member of the data unit of the firm, carried out several missions on data issues for major French groups (Servier, Eiffage, GRDF) as a product owner. I was responsible for the shaping of the projects from the data and functional analysis to the definition of a technical solution and then followed up on the delivery cycle and validation of the final solution.
Education
KTH Royal Institute of Technology
Sustainable energy management
2016 - 2017
1 year 1 month
Arts et Métiers - École Nationale Supérieure d'Arts et Métiers
Master of Science (M.Sc.)
2014 - 2017
3 years 1 month
Lycée Jean-Baptiste Say
Preparatory classes
2012 - 2014
2 years 1 month