Ghost Al

Led growth marketing for a developer-focused SaaS platform. Owned pipeline generation, campaign strategy, and marketing operations — with a strong focus on automation and scalability. Key Achievements • Increased qualified pipeline by +37% in 10 months • Built a multi-touch attribution model to improve tracking and budget efficiency • Automated lead scoring, follow-ups, and reporting workflows using n8n + ChatGPT • Launched and scaled performance campaigns across Meta, Google, and LinkedIn • Trained sales and marketing teams on growth experimentation and funnel ops Tools & Stack: n8n · HubSpot · GA4 · Segment · Metabase · Userpilot · Lemlist · Apollo · Customer.io

Outline: Launched in September 2019, Studymapper is an educational guidance and career-building platform which connects students, schools, and companies in one click. Key Responsibilities : • Shaped and planned company, marketing, operations, sales, and products strategies, • Built a financial plan to raise 210k€ from public and private investors, • Involved in product development, interacting with potential end users, participating in designing product specs, and wireframes, selecting the most suitable code languages with the CTO • Defined the Go-to-market and early growth strategies and objectives • Building and executing the HR plan, which led to the management of a team of 13 employees spread over 4 departments, Technology, Marketing, Sales, and OPS • Setting up the company’s analytical stack, including marketing & sales • Setting up the whole acquisition and marketing automation plan, including building a customer-centric strategy to provide the best experience Key Achievements : • An average of 80,000 monthly visitors, mainly from SEO • Raised €210k from grants, incubators, banks, and BPI France • More than €1M turnover generated • Selected as a speaker for the Middle East Education Thought Leadership Forum in Dubai

Key Responsibilities: - Define the training program - Create training content - Create and prepare assessments - Guide candidates through certification (Google Ads, Facebook Ads, Google Analytics, Hubspot, GTM) Skills Applied or Acquired: - Digital Strategy - Communication - Pedagogy Notable Achievements: - 100% success rate for certification test candidates - 100% professional reintegration within 6 months post-training

Outline : I worked as a freelance consultant for this agency, which specializes in growth hacking and demand generation for SaaS startups. Key Responsibilities : • Managing an advertising budget of €500k per month • Implementing an acquisition strategy based on real-time-bidding (Adaptive Campaigns, Adroll, Google Ads) • Managing and optimizing ad campaigns on search engines, social media, etc. • Setting up and running email campaigns, outreach, and lead nurturing to ensure qualified demand generation • Creating engaging content for different stages of the marketing funnel, producing lead magnets, and building optimized landing pages • Drawing weekly & monthly reports on marketing activities (Google Data Studio, GTM, GA) Key achievements : • Triggered 50% Growth in revenues from existing client

Outline : Br Bruce is an Interim job search application in France and Spain. I was in charge of the marketing growth strategy which made me work very closely with the CEO. Key Responsibilities : • Implementing growth, acquisition, and retention strategies across all marketing channels • Analyzing market trends to determine the feasibility and profitability of new or existing offerings and make recommendations based on findings • Lead Nurturing - Understanding, auditing, and optimizing key touchpoints and communications tactics to warm existing leads and turn them into customers • Managing a team 6 marketing professionals • Participating in redesigning the app and the website to make it more user-friendly for higher conversions • Playing a hands-on role in managing and optimizing customer acquisition, through SEO, PPC, display, video advertising, and street campaigns, but also retention • Creating, updating, and optimizing content for websites and blogs, • Coordinating the design, customer segmentation, messaging, and analytics for all email marketing campaigns through Hubspot, our marketing automation • Implementing the marketing & data stack (Hubspot, GTM, Google Analytics, Google Search Console, Adjust, Power Bi, Google Optimize, and AB Tasty) • Providing customer insight and prioritizing growth initiatives Key achievements : • Traffic went from 4k visitors/month to over 60k on the site in 12 months • The number of users registered on the application doubled over 12 months, going from around 100k to more than 200k • Turnover increased from €700k to more than €3.5M in 12 months and more than 5M€ the following year.

Outline : Comexplorer is a marketing agency advising Saas companies in France and Europe. I worked there as a project and account manager, in charge of marketing audits and strategic recommendations. Key Responsibilities : • Serving as brand steward and spokesperson responsible for client presentations plus seminars, workshops, and webinars. • I was responsible for developing and implementing strategies for social media, search engine optimization, email marketing, and online video • Researching and implementing SEO recommendations to improve visibility in search • Managing the execution of emails, forms, and landing pages, and implementing best practices for email cadence, segmentation, messaging, and content writing • Referent for Marketing Automation Software Migration (Salesforce, Hubspot, Marketo) • Strategic planning and managing of advertising communication, acquisition campaigns on search engines, and social media Key achievements : • Enhanced marketing processes, sales, operational readiness, and productivity by creating a state-of-the-art marketing lead forecasting tool that predicted lead volume within a 10% variance • I joined the agency at its very start as the first collaborator of the founder. I left the agency 2 years later with 10 employees and over 40 customers. • I was the dedicated account manager for startups like Contentsquare and Spendesk.

Outline : Recruited to implement a digital acquisition and lead nurturing strategy, I joined this Saas company which at the time had no CRM and no leads coming from the web. I was working closely with the sales manager and the board of directors. Key responsibilities - Execute tests, collect and analyze data and results, identify trends and insights to maximize ROI - Update and optimize content for websites and blogs, including posting new content and editing existing pages with copy, graphics, multimedia, social media, - In charge of the redesign of the website. - Definition of the budget and selection of partners, marketing and web agencies - Definition of the customer life cycle, implementation of the acquisition tunnel - Benchmarking of crm and marketing automation solutions (Marketo, Salesforce, Pardot, Hubspot, Pipedrive, Makesbridge) - Implementation of Hubspot, Set up of the marketing stack (GA, Search Console, GTM, etc.) Key achievements I left the company 8 months later after completing my mission.An inbound marketing strategy implemented, with a blog, downloadable content, leads generated from the site, Hubspot crm & marketing implemented, and a lead nurturing strategy allowing the company to increase its turnover (25% business the following year).

• Portfolio Management, phoning, One-Shot Sales • Prospecting • Commercial meetings with clients