Giacomo Caranese

Growth & GTM Advisor - Attio CRM Expert

1 recommendation

Salary / Daily rate

1 person recommend

Paris, France

Freelance

Can come onsite

Skills

CROProduct ManagementGo-to-marketGrowthAirtableProduct StrategyCommunity ManagementCRMTikTok AdsNotionJiraSocial AdsCommunication CampaignKlaviyoPipedriveRetoolMonday.comMarketing StrategyOutboundLead GenerationGoogle AdsNo-code Automationsn8nFramerCustomer.ioE-commerce WebsitesWebsitesMakeLinkedIn AdsHubspotZapierMarketing OpsSalesforceNo-code ApplicationsWebflowEmailingMeta AdsYouTube AdsShopifyAsanaContent Strategy

Languages

French (Native)English (Fluent)

Recommended by

Marguerite Blank

maGestion.pro

Fondatrice

Recommended on 14 march 2025

About me

Intro

Bonjour, J’accompagne startups et scale-ups sur des missions de Growth, Go-To-Market et RevOps, avec une spécialisation forte sur Attio CRM et les stacks GTM modernes. Mon travail se concentre sur la structuration des process, le CRM, l’automatisation et le lancement de produits orientés croissance. J’enseigne également le marketing digital et l’économie de l’attention à HEC Paris.

Links

Work experience

Angel Investor

Spiich Labs

Jul 2025 - Present

1 year 4 months

Stockholm, Sweden

Member

RevGenius

Apr 2025 - Present

1 year 7 months

RevGenius is a group of revenue-generating sales and marketing professionals brought together to learn, share, support, and grow with each other.

Writer

Substack

Jan 2025 - Present

1 year 10 months

https://substack.com/@giacomo - Ctrl+Attn: Short essays on digital attention, tech, and how it shapes our lives. - GTM Resources: Tips, tools, and ideas to help go-to-market teams grow faster

Expert Partner & Creator

AttioFreelance

Jan 2025 - Present

1 year 10 months

I help startups and scale-ups build better CRM and GTM systems using Attio. As an Expert Partner, I work closely with companies to migrate from legacy tools and design modular, scalable stacks powered by Attio. As a Creator, I share content, workflows, and ideas around Attio as the go-to CRM for product-led and AI-driven teams.

Lecturer

HEC Paris

May 2021 - Present

5 years 6 months

Jouy-en-Josas, France

- Mastering the Digital Attention Economy (+18h course) - TikTok: The Addiction Machine - The Creator Economy Programs: - Programme Grande École, Master in Marketing (#1 ranked in the QS Business Master's Rankings) - Global Executive Master in Management (GEMM), Major in Marketing, Sales & Business Development

Founder

novlini®

Nov 2019 - Present

7 years

Paris, France

🔗 novlini.com | novlini.io At novlini®, we help fast-growing companies design modern and flexible go-to-market systems. We specialize in CRM architecture, automation, and growth strategies - with Attio at the core. We believe in moving away from rigid, all-in-one platforms. Instead, we build modular stacks where each tool is best-in-class and perfectly connected. Typical projects: - CRM transitions from HubSpot, Salesforce, Pipedrive to Attio - Go-to-market system design with Clay, Lemlist, Segment, Customer.io, and Webflow - CRM implementation, data migration, and team training - Automation and reporting setup Customers: - Groupe Casino - Morning - Musée d'Orsay & Musée de l'Orangerie - Tandem Health - The Good Goods - Plezi - Plume Network - Vocca AI - Olyzon - ... + many others

Jellysmack

Jan 2022 - Mar 2025

3 years 3 months

Paris, France

Revenue Operations Lead

Jul 2024 - Mar 2025

9 months

Paris, France

• Optimize Sourcing, Sales and Success process to maximize revenue • GTM Creator Program • CRM Management (migration Salesforce to Attio)

GTM Lead

Oct 2023 - Jul 2024

10 months

Paris, France

Launched a new B2C (long-tail) business unit. Developed the Go-To-Market strategy & lead generation machine for our 3 creator-facing products: 🔘 JellyPush, the reposting app for TikTok creators 🔗 push.jellysmack.com 🔘 Creative Jobs, the marketplace for YouTube creators to hire video editors 🔗 creative-jobs.com 🔘 JellyX, the first AI assistant for creators 🔗 jellyx.jellysmack.com Managing the launch of apps / Setting up tracking stacks / Launching the first user acquisition campaigns / Revamping the company's CRM strategy. Stack: Supabase, Attio, Segment, Lemlist, Customer.io, Framer, Intercom, Mixpanel, Make, Zapier.

Growth - Shorts Creator Program (CEO Office)

Jan 2022 - Dec 2023

2 years

Paris, France

Launched and scaled a new business unit dedicated to short-form content (team of 10 people). • Signed and skyrocketed 100+ TikTok Creators to multi-platform monetization (including Avani, Nick Smithyman, KallMeKris, SpicyCam, Junya, 614lyfe, Mariah & Bill) • For the 500+ existing Creator Program partners: short-form content syndication using our AI editing and optimization technology Developed 2 internal low-code products (+70 users): • JellyStrat, the global short-form social media management tool (with TikTok and Reels libraries) • JellyShort, the TikTok sourcing and reviewing interface Created and launched JellyPush, a creator-facing mobile app to repost tiktoks on other platforms seamlessly and automatically.

Creator

Podcast Grow(th)Up!

Sep 2020 - Mar 2021

7 months

Nous proposons aux entrepreneurs, sportifs, artistes, politiques et influenceurs un moment d'introspection hors de l’agitation du monde pour tenter - le temps d’une heure ou deux - de prendre un petit peu de hauteur. Lien vers le podcast : https://growthup.pory.app/

Speaker

BEELYS - Centre d'Entrepreneuriat Lyon Saint-EtienneFreelance

Feb 2021 - Mar 2021

2 months

Lyon, France

Intervenant sur la thématique #business&socialmedia lors du bootcamp Linkamp pour des entrepreneurs des réseaux BEELYS, OZER et Clermont-Auvergne PEPITE.

Marketing

TheFork, a TripAdvisor company

May 2019 - Dec 2019

8 months

Brussels, Belgium

TheFork is the leading online restaurant discovery & reservation platform in Europe. Marketing B2B and B2C: • Developed TheFork online visibility and increased bookings by 10% WoW by writing and sending daily push notifications and newsletters and by organizing all the new content on the website and the mobile application. • Upgraded quality content of the entire website by building and supervising a new process for pictures, tags and menus of every restaurant submitting to TheFork. • Revitalized and structured marketing strategy by updating and analyzing a weekly Booking Report and Offer Monitoring. Sales: • Modernized walk-in sales techniques and generated new leads acquisition by 15% by installing and generalized the use of Google My Maps for all sales. • Grew revenue from more than 20 restaurants by 50% monthly by convincing them to implement special offers and by helping them building a positioning and a digital marketing strategy.


Education

Ipesup

Higher Business School Preparatory Classes (classe préparatoire HEC)

Relevant coursework: Economics / Mathematics / History / Sociology / Philosophy / Literature

Product School

Product Manager Certification™

How to build digital products from end to end.

Lycée Henri IV

Scientific “Baccalauréat”, specialty Mathematics

Grade: with excellent academic achievements

Creator of the fencing student association (won Paris championship and Bronze medal in the French championship by founding a team of players and a coach).

Sciences Po Lyon

Master Affaires internationales, Globalisation et Gouvernance

Double degree with emlyon business school.

Université Lumière Lyon 2

Bachelor’s degree in Law - Economics - Management, mention Administration Publique

Relevant Coursework: Public Law / Politics / Public Finance / Public Policy / Micro and Macro Economics

emlyon business school

Msc in Management - Programme Grande École, Double-degree Sciences Po

Double-degree with Sciences Po.


Licenses & certifications

Customer.io Sales Overview

Issued: Jul 2025

Certified by Customer.io

Workshop: Venture Capital, Business Angels & Start Ups (by Henning Piezunka)

Issued: Nov 2020

Certified by INSEAD

Portfolio

maGestion.pro — Replacing Notion with a Robust GTM Stack and CRM

Future Fashion Assembly — Building a Scalable CRM for Emerging Talent

Jellysmack — Seamless Global CRM Transition in One Month

The best place to find your next move

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