
Giacomo Caranese
Growth & GTM Advisor - Attio CRM Expert
1 recommendation
Salary / Daily rate
1 person recommend
Paris, France
Freelance
Can come onsite
Skills
Languages
About me
Intro
Bonjour, J’accompagne startups et scale-ups sur des missions de Growth, Go-To-Market et RevOps, avec une spécialisation forte sur Attio CRM et les stacks GTM modernes. Mon travail se concentre sur la structuration des process, le CRM, l’automatisation et le lancement de produits orientés croissance. J’enseigne également le marketing digital et l’économie de l’attention à HEC Paris.
Work experience
Angel Investor
Spiich Labs
Jul 2025 - Present
1 year 4 months
Stockholm, Sweden
Member
RevGenius
Apr 2025 - Present
1 year 7 months
RevGenius is a group of revenue-generating sales and marketing professionals brought together to learn, share, support, and grow with each other.
Writer
Substack
Jan 2025 - Present
1 year 10 months
https://substack.com/@giacomo - Ctrl+Attn: Short essays on digital attention, tech, and how it shapes our lives. - GTM Resources: Tips, tools, and ideas to help go-to-market teams grow faster
Expert Partner & Creator
AttioFreelance
Jan 2025 - Present
1 year 10 months
I help startups and scale-ups build better CRM and GTM systems using Attio. As an Expert Partner, I work closely with companies to migrate from legacy tools and design modular, scalable stacks powered by Attio. As a Creator, I share content, workflows, and ideas around Attio as the go-to CRM for product-led and AI-driven teams.
Lecturer
HEC Paris
May 2021 - Present
5 years 6 months
Jouy-en-Josas, France
- Mastering the Digital Attention Economy (+18h course) - TikTok: The Addiction Machine - The Creator Economy Programs: - Programme Grande École, Master in Marketing (#1 ranked in the QS Business Master's Rankings) - Global Executive Master in Management (GEMM), Major in Marketing, Sales & Business Development
Founder
novlini®
Nov 2019 - Present
7 years
Paris, France
🔗 novlini.com | novlini.io At novlini®, we help fast-growing companies design modern and flexible go-to-market systems. We specialize in CRM architecture, automation, and growth strategies - with Attio at the core. We believe in moving away from rigid, all-in-one platforms. Instead, we build modular stacks where each tool is best-in-class and perfectly connected. Typical projects: - CRM transitions from HubSpot, Salesforce, Pipedrive to Attio - Go-to-market system design with Clay, Lemlist, Segment, Customer.io, and Webflow - CRM implementation, data migration, and team training - Automation and reporting setup Customers: - Groupe Casino - Morning - Musée d'Orsay & Musée de l'Orangerie - Tandem Health - The Good Goods - Plezi - Plume Network - Vocca AI - Olyzon - ... + many others
Jellysmack
Jan 2022 - Mar 2025
3 years 3 months
Paris, France
Revenue Operations Lead
Jul 2024 - Mar 2025
9 months
Paris, France
• Optimize Sourcing, Sales and Success process to maximize revenue • GTM Creator Program • CRM Management (migration Salesforce to Attio)
GTM Lead
Oct 2023 - Jul 2024
10 months
Paris, France
Launched a new B2C (long-tail) business unit. Developed the Go-To-Market strategy & lead generation machine for our 3 creator-facing products: 🔘 JellyPush, the reposting app for TikTok creators 🔗 push.jellysmack.com 🔘 Creative Jobs, the marketplace for YouTube creators to hire video editors 🔗 creative-jobs.com 🔘 JellyX, the first AI assistant for creators 🔗 jellyx.jellysmack.com Managing the launch of apps / Setting up tracking stacks / Launching the first user acquisition campaigns / Revamping the company's CRM strategy. Stack: Supabase, Attio, Segment, Lemlist, Customer.io, Framer, Intercom, Mixpanel, Make, Zapier.
Growth - Shorts Creator Program (CEO Office)
Jan 2022 - Dec 2023
2 years
Paris, France
Launched and scaled a new business unit dedicated to short-form content (team of 10 people). • Signed and skyrocketed 100+ TikTok Creators to multi-platform monetization (including Avani, Nick Smithyman, KallMeKris, SpicyCam, Junya, 614lyfe, Mariah & Bill) • For the 500+ existing Creator Program partners: short-form content syndication using our AI editing and optimization technology Developed 2 internal low-code products (+70 users): • JellyStrat, the global short-form social media management tool (with TikTok and Reels libraries) • JellyShort, the TikTok sourcing and reviewing interface Created and launched JellyPush, a creator-facing mobile app to repost tiktoks on other platforms seamlessly and automatically.
Creator
Podcast Grow(th)Up!
Sep 2020 - Mar 2021
7 months
Nous proposons aux entrepreneurs, sportifs, artistes, politiques et influenceurs un moment d'introspection hors de l’agitation du monde pour tenter - le temps d’une heure ou deux - de prendre un petit peu de hauteur. Lien vers le podcast : https://growthup.pory.app/
Speaker
BEELYS - Centre d'Entrepreneuriat Lyon Saint-EtienneFreelance
Feb 2021 - Mar 2021
2 months
Lyon, France
Intervenant sur la thématique #business&socialmedia lors du bootcamp Linkamp pour des entrepreneurs des réseaux BEELYS, OZER et Clermont-Auvergne PEPITE.
Marketing
TheFork, a TripAdvisor company
May 2019 - Dec 2019
8 months
Brussels, Belgium
TheFork is the leading online restaurant discovery & reservation platform in Europe. Marketing B2B and B2C: • Developed TheFork online visibility and increased bookings by 10% WoW by writing and sending daily push notifications and newsletters and by organizing all the new content on the website and the mobile application. • Upgraded quality content of the entire website by building and supervising a new process for pictures, tags and menus of every restaurant submitting to TheFork. • Revitalized and structured marketing strategy by updating and analyzing a weekly Booking Report and Offer Monitoring. Sales: • Modernized walk-in sales techniques and generated new leads acquisition by 15% by installing and generalized the use of Google My Maps for all sales. • Grew revenue from more than 20 restaurants by 50% monthly by convincing them to implement special offers and by helping them building a positioning and a digital marketing strategy.
Education
Ipesup
Higher Business School Preparatory Classes (classe préparatoire HEC)
Relevant coursework: Economics / Mathematics / History / Sociology / Philosophy / Literature
Product School
Product Manager Certification™
How to build digital products from end to end.
Lycée Henri IV
Scientific “Baccalauréat”, specialty Mathematics
Grade: with excellent academic achievements
Creator of the fencing student association (won Paris championship and Bronze medal in the French championship by founding a team of players and a coach).
Sciences Po Lyon
Master Affaires internationales, Globalisation et Gouvernance
Double degree with emlyon business school.
Université Lumière Lyon 2
Bachelor’s degree in Law - Economics - Management, mention Administration Publique
Relevant Coursework: Public Law / Politics / Public Finance / Public Policy / Micro and Macro Economics
emlyon business school
Msc in Management - Programme Grande École, Double-degree Sciences Po
Double-degree with Sciences Po.
Licenses & certifications
Customer.io Sales Overview
Issued: Jul 2025
Workshop: Venture Capital, Business Angels & Start Ups (by Henning Piezunka)
Issued: Nov 2020
Portfolio

maGestion.pro — Replacing Notion with a Robust GTM Stack and CRM

Future Fashion Assembly — Building a Scalable CRM for Emerging Talent
