Gianluca Genco
Traffic Manager
Salary / Daily rate
13760 Saint-Cannat, France
Freelance, open to permanent contract
Can come onsite
Skills
Languages
About me
Intro
Traffic Manager with 8+ years in performance marketing and lead generation across European markets. Proven expertise in Google Ads, Meta campaigns, and email automation with strong track record in ROI optimization and B2B partnerships. Specialized in multi-country campaign management and conversion-focused digital strategies for maximum client growth.
Work experience
Traffic Manager
WebRivage
Oct 2022 - Mar 2025
2 years 6 months
Aix-en-Provence, France
• Management of performance-oriented digital campaigns (Google Ads, Meta, Bing) • Creation and sending of newsletters using a professional marketing automation tool • Analysis of campaign performance: open rates, clicks, conversions • Coordination with partners (agencies, publishers, databases) to maximize reach • Creation of ad visuals and landing pages for lead generation • Close collaboration with sales and technical teams
Groupe WebRivage - OptinCollect
Apr 2016 - Oct 2022
6 years 7 months
Aix-en-Provence, France
Country Manager Italy
Nov 2019 - Oct 2022
3 years
Aix-en-Provence, France
Lead Generation: Sweepstakes in Italy, France, Australia, Spain, and Poland (Sponsoring, Co-registration, Display) Traffic Generation: Email traffic management for Italy, France, Spain, and Australia (CPM and CPL models) Key Responsibilities: Managing and nurturing relationships with existing clients and media partners Developing new business partnerships in the Italian market (direct advertisers and media agencies) Negotiating commercial terms and business models (CPM, CPL, CPC) with partners Overseeing sweepstake campaigns in Italy: coordinating creative assets, scheduling, and delivery Tracking campaign profitability, analyzing KPIs, and implementing strategies to optimize ROI Contributing to the creation of email content and promotional materials for B2B campaigns Managing and following up on prospect contacts via CRM tools Participating in professional events and trade shows, closing deals, and presenting offers
Traffic Manager Italy
Apr 2016 - Dec 2019
3 years 9 months
Management of inbound traffic to company websites, generated through email campaigns and partnerships with publisher sites Promotion of campaigns to clients via newsletters Ongoing collaboration with publishers to optimize lead generation strategies
CRM and Social Media Manager
DEPASQUALE srl
Jan 2015 - Dec 2015
1 year
Content communication and media outreach Social media and digital strategy consulting Optimization of social media strategies Research and insights on social media trends Social media analytics (set-up of statistical reporting, performance analysis and optimization) Operational management and performance tracking of newsletters Statistical monitoring of newsletters
Webmaster Freelance
Fullurene Web Agency
Mar 2010 - Mar 2014
4 years 1 month
• Création de site e-commerce, vitrine, évenementiel, blog et de leur administration. • Développement d'outils internet et webmastering • Développement et installation de plateformes CMS • Graphisme, animations flash, intégration HTML, référencement et amélioration de la visibilité.