Gildas Vignaud

In charge of Scripting and Data-processing teams. - Management (20p) - Turnover/Profit (3M€ TO) - Process optimization - Local and international Outsourcing - Training Innovation is another aspect of the mission. Member of the Operation Management Committee, I contribute in a transversal way to the overall performance and profitability of Ipsos Observer and Ipsos France. Apart the regular business and the management of production hub relationship, my role is more pregnant on complex local projects or in the roll-out of group solutions locally. The innovation part consists in an intense startup and technology monitoring to build the proper landscape and identify new partners. Pilots, proof of concepts and pre-sales are part of it too. Member of local and international innovation groups, all Digital and Mobile new capabilities are obviously explored but some others like OpenData, new reporting solution and more globally new data collection solutions are also in the scope. Last in this area is the implication in specific funding opportunities like CIR “Crédit Impôt Recherche” to minimize the internal cost of disruptive setup.

- Sales - Mobile & special survey setup - Reporting - Social Media - Big Data - Open data - CIR

Leverage what smartphone can bring to expand the scope of existing research or create new ones: Consumers keep this powerful device anytime, anywhere. They wake-up, surf, play, search, learn, socialize and sometimes call with it.

Leverage social media techniques and benefits in existing or new Market Research executions. The main focus is on Social Spaces, Weblistening and Mobiles (Geo-location, passive measurement etc)

Identify, select and leverage a consistent portfolio of reporting tools across the TNS organization (70 countries)

Manage at a global level a reporting platform dedicated to Tracking data analysis: pre-sales, training, development and testing (US, India, APAC)