Gilles Giudicelli

Spearheaded the establishment of a customer-centric culture at Criteo, driving transformative improvements in customer experiences based on insights from Criteo's 20+k client portfolio. Protected $XXX k annually in at-risk revenue through this program.

My responsibilities as the Global Head Insights and Marketing Analytics (IMAX): - Built the Insights function at Criteo globally - Fuel Criteo's key marketing, press relations and GTM narratives globally with best-in-class thought leadership - Co-create Criteo's strategic guidelines globally on external-facing messaging, in partnership with key Marketing and Customer Solution stakeholders, and roll out the resulting narratives through insights - Be the face of Criteo's insights externally (in webinars or industry events, face-to-face with key clients, with industry bodies, etc.) - Measure customer satisfaction with Criteo's 20,000+ clients globally - Lead, grow and retain an international team of high-performing researchers and data scientists Successful projects include: - Building an insights infrastructure able to deliver a steady stream of impactful data-driven stories to 20+ geos, using either our proprietary tools (Criteo commerce data and/or proprietary surveys, cf. below) or third-party research vendors (Nielsen, Forrester, IDC, etc.) - Co-creating advanced research- and data-based deliverables (reports, videos, webinars, data vizzes, etc.) that frequently gained significant traction with the press (WSJ, AdExchanger, Digiday, etc.) - Leveraging Criteo's unique commerce dataset to build a proprietary set of shopper insights from 35+ geos, analyzing billions of sales annually - Complementing behavioral insights through a drumbeat of proprietary shopper and marketer research over 10+ geos (N=120,000 shoppers and 1000+ marketers annually) - Successfully setting up a sophisticated CX measurement infrastructure that has helped protectover $150m in revenue since 2018

Design and implement best-in-class, innovative, scalable research methodologies to prove the effectiveness of Google advertising products, mostly for brand-oriented advertisers (L'Oréal, LG, Auchan, Carrefour, etc.). Build compelling narratives and business cases out of this research. Present Google research externally and internally, in partnership with clients teams. Noteworthy achievements include the creation of a single-source panel measuring the unduplicated reach and frequency of TV, desktop internet, mobile and tablet campaigns (in partnership with Médiamétrie, the leading provider of audience measurement panels for TV and online in France), and partnerships with MarketingScan (GfK) and AC Nielsen that allowed Google to measure the impact of its ads on offline sales using experimental geotesting methods.

Provide marketplace positioning and storytelling customized for agencies and the key verticals they cover. Help Google's go-to-market execution by designing compelling sales narratives and thought leadership material for Google France's senior management, inside or outside of the Agencies team.