Gina Acquatella

– Proposal of marketing & branding campaigns: project management for both SEO and PR articles launched with a specific briefing, target and timeframe (engagement of guaranteed clicks and views by 90%). – Development of these data-driven campaigns (low-touch & high-touch) for 40% of the marketplace's portfolio (optimized ranking on Google, social media amplification). – In partnership with Marketing, CSM & Publisher Management teams for the successful outcome of each mission: 70% reduction in cancellations, 80% on-time publication rate, new propositions, editorial line alignment). Creation of playbooks, e-books & whitepapers. – Consultative execution and presentation of netlinking audits (competitors, keywords, anchors) to continuously propose the best marketing strategy in a SEO, GEO and branding level. – Dedicated support and reporting within the French and international markets: weekly, quarterly, monthly meetings to analyze KPI's results. – Business strategies with the 2 type of clients (agencies and clients): Implementation of MOps, ABM and GTM. Sell-in, sell-out, up-selling and cross-selling through demo's, lunches, webinars, tradeshows and forums.

– Execution of all netlinking campaigns of the agency, involving different markets and industries (tech, real-estate, tourism, etc). – Detailed definition of the editorial line: according to the OKR's, regular brief creation to achieve the best notoriety of these campaigns. – Analysis of clients' websites via Semrush and Similarweb (traffic, AS, referring domains) to implement the right SEO & SEM strategies. – Project management & budget monitoring to increase clients' positioning on Google throughout link building & link baiting methods (exchange of links, link insertions, guest posts, sponsored articles). – Newsletter strategy & automation of newsletters. Outreach strategy by email nurturing approaches to enrich the publishers' database, scraping and enrichment of media and websites via Hunter, Phantombuster and Lemlist. – Permanent point of contact between editors, clients, consultants and partners to achieve digital growth of these brands on a SEO level.

– Building a large sales pipeline in Spain and Latam throughout top-down and bottom-up approaches. Outbound strategies by targeting C-level executives and decision-makers in different channels. – B2B consultative selling, addressed to a variety of teams for different types of companies that belong to diverse verticals (e-learning, HR & staffing, health services, insurance etc). – All centered in Salesforce, enrichment and prospection of leads and by phone (cold call and discovery calls), and by email sequences via SalesLoft, Sales Navigator, Cognism and Lusha. – Achievement of monthly (5K€ of monthly created opportunities) and quarterly objectives with the right qualifications of SQL's and MQL's. – Analysis and training of calls with the internal sales team with Al platforms with the aim of sharing better practices for the sales goals.

– Video storytelling & content production: Elaboration of interviews for the reports, investigation and writing of news for the most important news bulletin of the TV channel named "Sun News". – Project planning from A to Z: Execution of call-sheets for all the production team, budget's elaboration for shootings, preparation of castings, research of locations, defining the technical and recording equipment to use and CTV advertising.