Giuliano Arucci

CannesLions, Money2020, GDConf, BlackHat, LondonTechWeek. Full charge of AI-driven marketing transformation, overseeing data optimization strategies and campaign automation. * Led AI-powered marketing transformation, resulting in a 500% increase in employee-driven initiatives and £100M+ in revenue growth. * Developed and executed data-driven storytelling techniques, enhancing brand positioning, customer engagement, and conversion. * Created an AI Agent to automate marketing tasks, streamlining workflows and enabling 3-9 tests per day to optimize marketing effectiveness. * Established AI-powered customer segmentation and predictive marketing models, optimizing marketing spend.

Strategic Initiatives and Impact: Directed a robust experimentation framework across key travel markets, leading over ** high-impact product tests per quarter which contributed to an optimization of $***M in revenue. Successfully implemented an agile ideation strategy, enhancing idea generation from employees by over ***%, and achieving historical cost savings of €*.* million. Project Leadership: Spearheaded the Visa Cobrand project across France, Germany, and the UAE, integrating cutting-edge fintech solutions to enhance product offerings and customer satisfaction in key international markets. Stakeholder Engagement and Collaboration: Cultivated and maintained strong relationships with over 30 critical stakeholders, fostering an environment of collaborative innovation and strategic alignment. My leadership facilitated deep understanding and actionable insights among senior leadership, significantly enhancing decision-making processes and customer-centric outcomes. Operational Excellence: Championed a culture of continuous improvement and agile operations within the product team, driving forward initiatives that significantly outperformed historical benchmarks in terms of operational efficiency and idea implementation.

Strategic Leadership and Transformation: Revitalizing e-commerce strategies across multiple companies, achieving a remarkable *% growth in e-commerce revenues. Orchestrated the development and prioritization of roadmaps, significantly enhancing workflows to expedite the production of scientifically-driven solutions. Project Management and Innovation: Led multiple product development projects from conceptualization to delivery, consistently surpassing key performance milestones and commercial success criteria. My strategic oversight enabled the introduction of pioneering solutions, driving market competitiveness and innovation. Stakeholder Engagement and Strategic Partnerships: Established and nurtured strong collaborative relationships, aligning diverse stakeholder landscapes with the strategic vision of the companies. My leadership improved team capabilities and senior leadership's understanding of market dynamics and customer needs, facilitating more informed and effective decision-making. Insight and Influence: Provided pivotal product and market insights to stakeholders, effectively building a comprehensive understanding of the reasoning behind product activities and the overall product vision. This strategic communication secured essential support and understanding, enhancing agility in response to market changes. Operational Excellence and Agile Implementation: Championed agile and efficient operational improvements, enabling the swift implementation of impactful solutions. My approach not only optimized processes but also significantly boosted product quality and customer satisfaction across transitioning businesses.

Strategic Product Leadership: Directed a dynamic team of approximately 24 professionals, overseeing the entire customer discovery process, product roadmap development, and prioritization. Successfully managed the P&L for a major lending product, driving strategic initiatives that aligned with overarching business objectives. Cross-Functional Team Leadership: Led five cross-functional teams through the entire product lifecycle—from conception to launch and subsequent iterations—ensuring seamless integration and execution of product strategies. Customer-Centric Innovation: Championed a customer-centric approach in identifying and resolving user problems, ensuring that all product decisions were backed by solid data and aligned with customer needs. This focus was pivotal in maintaining product relevance and user satisfaction. Performance Metrics and Growth: Defined and tracked product-specific OKRs and metrics, ensuring they were tightly aligned with the business goals. My leadership in setting a culture of rigorous experimentation and measurement led to achieving a significant 3.4% growth in e-commerce revenues. Culture of Experimentation: Established and promoted a strong culture of experimentation within the product team, fostering an environment where innovative ideas were encouraged, tested, and refined based on empirical data. This approach not only enhanced product offerings but also invigorated the team with a forward-thinking mindset.

Strategic Product Management: Led the development and execution of product strategies, aligning with broader business goals. Managed qualitative and quantitative research to ensure market-fit and competitive advantage. Lifecycle Management: Oversaw the entire product lifecycle, from conception to market launch and optimization. Led cross-functional teams, achieving key performance and revenue targets. Stakeholder Engagement: Proactively integrated feedback from customers, technical teams, and commercial partners, enhancing product features and fostering a collaborative environment. Value Creation: Drove significant customer value and market impact through innovative product solutions, improving customer retention and satisfaction. Collaboration and Innovation: Worked closely with technical and commercial teams to align product updates with technological capabilities and market demands, accelerating development cycles and enhancing market fit. Proven Innovation Track Record: Successfully took products to market and optimized performance, consistently achieving gains in revenue and market share.

Managed teams of sales & marketing.