Gloria Trevisan

- Served as part of the executive leadership team, shaping mid- and long-term corporate strategy, and supporting M&A exploration. - Directed a cross-functional Marketing and Sales organization (8–12 FTE), fostering high-performance culture, talent development, and operational excellence. - Architected and governed a multi-country, multi-channel growth strategy spanning B2C (buyers/sellers) and B2B (real estate agents), ensuring rigorous data-driven decision-making and ROI accountability. - Oversaw the full spectrum of growth channels: evergreen lead generation (SEA) for B2C and B2B pipelines; SEO and editorial content with a GEO-driven approach; organic social strategy. - Drove high-impact one-off initiatives including OOH campaigns, pop-up activations, participation in industry events and trade fairs, sponsorships, and partnerships. - Oversaw mission-critical initiatives, including corporate PR, the annual Broker Summit (120+ leaders), and the launch of Casavo Academy, the company’s e-learning platform for real estate agent training.

- Directed a €5M marketing investment across Italy and France, managing and developing a five-person team . - Led the launch of the French market, defining the go-to-market approach, accelerating brand awareness, and driving early commercial traction through integrated marketing and PR. - Orchestrated a multi-country, multi-channel growth strategy with full ownership of brand awareness initiatives—including OOH campaigns, PR, social media, events— while partnering with an internal performance team on lead generation stream.

Prime Wardrobe is a "Try Before You Buy" service for Fashion items, part of Prime Membership. Scope and Tascs: - Plan and execution of the 360° marketing strategy in England and Germany; - Marketing budget management and definition of annual goals (marketing KPI); - Creative content production to support marketing campaigns across different traffic channels; - Definition of marketing and PR plan for the program expansion in Europe, and support on customer facing service set-up on Amazon website; - Collaboration with different teams (Product managers, business developers, BI, Tech, etc.) to improve the online customer experience till the reception and return of eligible fashion items; - Management.

Scope and Tasks: - Definition of the Europe editorial content strategy for on-line and Social channels. Monitoring of editorial annual budget & goals (finance and marketing KPIs); - Plan and production, together with an art director, of merchandising content to animate Amazon Fashion website and all traffic channels (email, Social, Affiliates,…) all along the year; - Content production for Amazon Fashion OOH marketing campaigns, new launches and European events, as well as PR communications; - Plan and launch of A/B test to evaluate attractiveness and performances of editorial content; - Managing of two apprentices and an intern.

Scope and Tasks: - Improve customer experience: analyze performance, optimize customer journey, increase products searchability and buyability - Define European Marketiong Plan and Annual Goals (marketing KPI) - Coordinate website content (trends, events, key-products,..) in collaboration with Creative and Trends team - Manage European Editorial and CX projects: Contemporary Store, Lingerie Shop, Bra Fid Guide,.. - Align press relies and communication with website content and special launch - Management

Scope and Tasks: - Coordintate editorial content strategy for the 3 countries - Animate and maintaine IT website (editorial content, promotions, special store) - Trade: define guidelines on brand visibility, implement brand stores and marketing plan (email, site placements, performance analysis) - Traffic: build automatized and persolized emails, and optimize SEO

Scope and Tasks: - Animate and maintaine IT website (editorial content, promotions, special store) - Implement Brand Stores and brand visibility on the website - Traffic: build automatized and persolized emails