Goce Petrov

0-to-1 Visual & Brand Architecture: Worked directly with the founder, supporting and building the brand architecture from the ground up for the past year and a half. Operated as the sole visual builder in a lean 3-person team, creating the professional product brand for DevSecAI and engineering the complete web platform redesign for a partner DevSecOps educational bootcamp. Product Design for DevTools (ARKO): Led the end-to-end UI/UX design for ARKO, a real-time DevSecOps extension for the Cursor IDE. Worked directly with the lead engineer to translate raw backend security scanning logic into a seamless, developer-friendly interface. AppSec Workshops & Technical Demos: Co-facilitated secure SDLC and threat modeling workshops for Fintech engineering teams alongside the founding CISO. Designed and delivered targeted technical modules on API security and container hardening. Conducted live, hands-on vulnerability demonstrations (SQLi, AI prompt injection) to visualize architectural risks. Digital Strategy: Leveraged 15 years of concept development experience to translate complex cybersecurity mechanics into high-converting go-to-market materials and technical documentation

• Direction du design et de la mise en œuvre d’un événement d’envergure pour une administration locale • Gestion complète du cycle de projet sur les supports imprimés et digitaux • Création de tous les supports de communication : affiches, signalétique, invitations, présentations, objets promotionnels et contenus pour les réseaux sociaux • Conseil au comité sur le style, le branding et la stratégie de communication • Définition et application des lignes directrices de l’identité visuelle pour garantir la cohérence des supports • Coordination avec les prestataires et les parties prenantes afin de respecter les délais et les objectifs • Mise en œuvre d’une stratégie de marque visant à renforcer la visibilité et la cohérence institutionnelles • Valorisation de dix ans d’expérience en design de marque et en conseil, avec l’intégration de processus structurés dans la gestion des parties prenantes

Dmarque.ch is a brand consultancy focused on helping SMEs' (SaaS, Fintech & Crypto) companies elevate their potential and become admirable brands. By redefining and tailoring their brand strategy & design to build emphatic relationships with their ideal customers and investors. Not merely because of what Dmarque do but because it firmly believes that SaaS, Fin-tech & Crypto are the future for growth and democratization in their native industries.

• Directed the founder on brand development and assisted with internal brand definitions, competitor analysis, ideal customer and brand storytelling. • Created visual identity, website design and marketing materials. Increased digital presence by 70%. • Identified steps and delivered guidelines for brand visual communication, educated the founder on the importance of visual brand consistency, tone & voice.

During my internship period at Valo TV I was responsible for developing communication strategy and maintaining project management among the team members .Most of the work I did was researching online social media and developing digital solutions for Valo TV in order to raise user engagement and brand awareness among Valo TV target group.