Godwin Mayaki
Growth + CRM + Demand Systems for SaaS
Salary / Daily rate
Mobility: Paris, Lyon, ...
Freelance
Remote only
Skills
Languages
About me
Intro
I help SaaS and digital businesses build predictable acquisition and retention systems through demand generation, CRM automation, and lifecycle marketing. Over 9 years, I’ve supported 200+ teams across funnels, SEO-led growth, email automation, and HubSpot workflows. Results include 500+ weekly sign-ups at SkilledUp Life and 300% YoY revenue growth as CMO. Open to CRM, Demand Gen, and SaaS Growth roles.
Work experience
Chief Marketing Officer
Certin
May 2025 - Present
1 year 6 months
Lyon, France
Senior operator responsible for go-to-market strategy, platform positioning, and early demand validation. Designed a controlled demo-led validation approach, prioritising design-partner learning over premature scaling. Structured logistics operator engagements to surface bottlenecks and inform product direction.
Chief Marketing Officer
Syncosse
Jul 2024 - Present
2 years 4 months
Lyon, France
Leading marketing strategy, sales enablement, and platform positioning for a recruitment technology product serving logistics operators across Europe. Supported operator onboarding in live recruitment contexts and aligned recruitment workflows with operational realities.
Founder
FlagRisk
Jul 2024 - Present
2 years 4 months
Oron, Akwa Ibom, Nigeria
Building a real-time safety advisory platform for African mobility markets. Leading product strategy, early user acquisition planning, and go-to-market execution.
Digital Strategy Consultant
Godwin Mayaki™
Feb 2016 - Present
10 years 9 months
Oron, Akwa Ibom, Nigeria
I help SaaS and digital businesses build acquisition and retention systems across demand generation, CRM automation, and lifecycle marketing. Delivered 200+ engagements across HubSpot CRM workflows, lifecycle email automation (ActiveCampaign/Mailchimp), lead nurturing, segmentation, and conversion-focused growth.
SkilledUp Life
Jun 2025 - Present
1 year 5 months
Head of the Operations Team
Sep 2025 - Present
1 year 2 months
Leading growth execution across marketing, partnerships, sales support, and volunteer acquisition. Built multi-channel acquisition systems, lifecycle communication flows, and activation workflows.
Head of the Marketing Team
Jun 2025 - Oct 2025
5 months
Led content, SEO, social distribution, and user acquisition strategy, supporting funnel growth, onboarding, and community activation. Built acquisition and activation workflows supported by CRM segmentation and email automation, tracked through GA4 and funnel analytics.
SkilledUp Life
Oct 2021 - Mar 2024
2 years 6 months
Manchester, UK
Head of the Africa Team
Oct 2022 - Mar 2024
1 year 6 months
Manchester, UK
Led regional growth and community expansion, coordinating partnerships, onboarding systems, and contributor acquisition for the marketplace.
User Acquisition Team Lead
Oct 2021 - Oct 2022
1 year 1 month
Manchester, UK
Owned acquisition strategy and execution, with a core target of scaling 500+ volunteer sign-ups weekly, especially across Nigeria and Africa-focused markets.
Chief Marketing Officer
Gross Multimedia Services
Mar 2019 - Mar 2024
5 years 1 month
Oron, Akwa Ibom, Nigeria
Led demand generation and growth strategy across digital campaigns, content, and inbound acquisition. Delivered 300% YoY revenue growth and increased client satisfaction by 65% through structured acquisition and retention systems.
Digital Strategy Consultant
Compaira
Mar 2022 - Jul 2023
1 year 5 months
Pinner, UK
Redesigned digital acquisition processes and user journey workflows to improve conversion, retention, and user growth outcomes.
Web & Analytics Instructor
NITDA Nigeria
Jun 2017 - Jan 2019
1 year 8 months
Oron, Akwa Ibom, Nigeria
Trained 29 analysts and developers in SEO, analytics, digital marketing, and website systems, improving performance capacity by 84%.
Data Research Analyst
Statrix Statistical Consulting
Jan 2012 - Jan 2019
7 years 1 month
Oron, Akwa Ibom, Nigeria
Delivered analytics and insight projects across 78 engagements, producing 276+ publications supporting business decision-making.
Education
University of Abuja
Bachelor of Science - BS, Statistics
2010 - 2014
4 years 1 month
Licenses & certifications
AWS Certified Cloud Practitioner
Issued: –
Portfolio
Passage à l’échelle : 500+ inscriptions hebdomadaires (SkilledUp Life)
Système de Demand Generation générant +300% de croissance annuelle
