Gohar Karakhanyan
Marketing Manager
Salary / Daily rate
Nice, France
Freelance
Remote only
Skills
Languages
About me
Intro
Marketing Manager with 4+ years driving digital growth and cross-functional leadership across hospitality and tech sectors. Achieved 20% user engagement increase and doubled social following via data-driven campaigns; delivered 50% reach growth on zero-budget initiatives. Specialized in multi-channel strategy, brand alignment, and performance optimization to accelerate market presence and ROI.
Work experience
Marketing Manager
Radisson Hotel & Spa Gyumri
Nov 2023 - Present
3 years
Gyumri, Armenia
• Lead multi-brand marketing operations, aligning campaigns with global brand guidelines and KPIs. • Implemented quality management systems (QMS) to enhance service delivery by 20%, ensuring compliance with international standards. • Develop and monitor digital brand strategies, optimizing media budgets and performance tracking through Meta Business Suite. • Increased user engagement by 20% and doubled follower base in one quarter through a $3.2K paid media campaign. • Coordinate cross-functional teams to align hospitality, marketing, and project management processes across multiple business units.
Digital Marketing Specialist
Whitebone Experience Management
May 2023 - Mar 2024
11 months
Yerevan, Armenia
• Designed and executed multi-channel digital strategies, including rebranding initiatives and 18+ holiday campaigns. • Developed zero-budget growth campaigns, achieving +50% reach and +35% engagement within two months. • Analyzed KPI dashboards and audience data to optimize performance and inform product communication strategy.
System Analyst
cognaize
Dec 2020 - Oct 2023
2 years 11 months
Yerevan, Armenia
• Streamlined data mapping processes to enhance efficiency in machine learning model training. • Acted as liaison between technical and business teams, ensuring seamless communication and requirement alignment.
DEEP. Marketing. Branding
Aug 2022 - May 2023
10 months
Yerevan, Armenia
Digital Marketing Specialist
Nov 2022 - May 2023
7 months
Yerevan, Armenia
• Created and scheduled data-driven social media calendars across multiple platforms. • Supported brand growth strategies through influencer collaborations and visual storytelling. • Measured content performance using engagement analytics to refine campaign direction.
Marketing Intern
Aug 2022 - Oct 2022
3 months
Yerevan, Armenia
Marketing Communications Intern
BYBLOS GROUP
Jan 2023 - Mar 2023
3 months
Lyon, France
• Conducted competitive benchmarking to optimize social media strategy and audience targeting. • Designed retro-planning schedules
Social Media Marketing Specialist
Oriflame Cosmetics
Aug 2021 - Aug 2022
1 year 1 month
Yerevan, Armenia
• Produced and edited multimedia content (photo/video/text) to strengthen brand engagement. • Collaborated on influencer marketing and user acquisition strategies aligned with brand objectives.
Marketing Research Intern
Whitebone Experience Management
Jul 2022 - Jul 2022
1 month
Yerevan, Armenia
Education
Université Côte d'Azur
Master's degree, Digital Strategy
2024 - Present
2 years 2 months
Activities and societies: This parcours also benefits from the cooperation with the École Universitaire de Recherche Systèmes Numériques pour l’Humain (Digital Systems for Humans (DS4H)) and the École Universitaire de Recherche Économie et Management
With courses in digital marketing, project management, IT, and digital law the program is designed to prepare future leaders in the digital industry. The course provide students with the tools to drive growth and innovation.
French University of Armenia
Bachelor's degree, Marketing
2019 - 2023
3 years 11 months
Université Jean Moulin (Lyon III)
Bachelor's degree, Marketing
iaelyon School of Management
Bachelor's degree, Marketing
Licenses & certifications
Reporting Campaigns
Issued: Feb 2025
Certificate in English at Level B2
Issued: Jun 2023