Gouri Hiremath

• Set up and manage ad accounts on Meta, TikTok and Google Ads, including A/B testing for optimization. • Optimize Shopify stores and campaigns to drive e-commerce growth. • Establish businesses on Google Merchant Center for enhanced visibility in shopping ads. • Develop ad creatives and analyze performance for data-driven improvements.

• Analyzed performance for Google and Meta paid campaigns (SEA, Paid Social, Retargeting) in multiple countries (EMEA & APAC). • Executed optimizations on search campaigns, including campaign deployment, ad creation, and asset & promotion updates via Google Ads Editor. • Utilized Google Analytics and Excel tools for in-depth ad-hoc analyses. • Optimized Google Merchant Center feed flow efficiency with sanity checks, resolved item issues in feeds & worked closely on feed generation. • Conducted competitive benchmarking and collaborated in weekly meetings for enhanced campaign strategies. • Monitored daily budgets, KPIs and conducted Keyword/Search term sanity checks on SEA campaigns, ensuring efficient targeting, including placements for YouTube campaigns.

Performance Marketing • Managed budgets and campaigns across digital channels to drive strong returns on investment. • Identified and optimized campaigns for key traffic KPIs (via keywords, SEO) and tested new strategies for efficient budget distribution. • Prepared weekly performance reports using advanced excel tools. (Pivot tables, vlookup) • Executed WhatsApp Marketing for MRF via a third-party platform. Social Listening & Insights • Identified emerging conversation themes using social listening tools such as brand mention, sentiment analysis, and key opinion leaders. • Visualized findings using charts, tables, & infographics, and provided monthly actionable insights based on concrete data.

• Managed the recruitment process for over 30 positions across multiple projects. • Supervised the day-to-day operations and administrative processes of the HR department. • Assisted in the onboarding of an average of 5 employees per week, ensuring that all the joining formalities were carried out without any hassle. • Coordinated with the operational team to streamline the new hiring process to increase efficient recruitment.

• Identified and analyzed client demands, & ensured clear communication between external stakeholders and internal teams. • Managed a team of 5 developers for OLA's website development, ensured timelines & client needs were met.