Gouri Kinhal

Business consultant of customised Revenue Growth Management Platform for CPG Companies in Europe ( Portfolio Optimisation & Mix Management ,Promotion Optimisation,Pricing ,Trade Profitability and Profit Pool Management)

Successfully led the ₹650 Cr+ Processed Foods department, overseeing strategic planning, assortment, pricing, promotions, and performance for key subcategories including Breakfast Cereals, Chocolates & Confectionery, Health Food Drinks, and Health Enrichers. Managed prominent private-label brands such as Tasty Treat and Fresh & Pure, driving growth through data-backed category strategies, demand forecasting, and cross-functional collaboration across supply chain, marketing, and sales teams. Skilled in optimizing category performance across modern trade. 🔹 Category Expertise: Processed Foods | Health & Nutrition | Confectionery 🔹 Core Skills: Category Strategy | Portfolio Management | Pricing & Promotions 🔹 Channels: Modern Trade

Brand building, crafting impactful ATL & BTL campaigns, and driving visibility and sales both in-store and online. My approach was grounded in data, customer insight, and cross-functional collaboration to deliver measurable brand and business growth. 🔹 Categories: Home & Personal Care | CPG/FMCG 🔹 Core Skills: Product Launch | Brand Strategy | ATL/BTL Marketing | Retail & eCommerce Activation 🔹 Channels: Modern Trade | General Trade

Worked on the re-launch of the Monster energy drink, studying the competitive analysis of other players and suggesting trade marketing strategies in the non-alcoholic energy drink segment of the mass market.

Worked on batch cycle time reduction of the dryer used in manufacturing of the fertilizers called Mancozeb.