Grégory Loth

Digital marketing & performance consultant & project management. To get more information about my current jobs, please visit my freelance profil : https://www.malt.fr/profile/gregoryloth

Supporting the implementation of digital performance approaches (customer knowledge, acquisition, lead generation). Responsibilities: Supporting project teams in selecting and implementing performance-related tools (client-side and server-side analytics solutions, first-party assets, IP tracking, AI, SEO, dashboards, marketing automation, landing pages, website factory, low-code tools, captcha, etc.). Assisting in equipping the SES (Services & Solutions) teams and selecting tools to meet the challenges of digital performance (benchmarking and producing ADRs for selected tools). GDPR compliance assessment for the collection of user data on websites and apps. Definition and specification of the large-scale deployment of analytics solutions, and implementation of a Core Model approach. Digital maturity assessment to improve the efficiency of the sales process across different business lines. Optimizations to align digital initiatives with the organization's business objectives, increase operational efficiency and stimulate the growth of projects and programs. Supporting managers in the implementation of their projects (dedicated workshops on all digital topics). Supporting the Blog Factory teams, based in Pune, India, with the deployment of marketing software, web content management system integration and performance optimization.

Working with a major media/television account (CAC 40), providing web analytics expertise as part of a multi-project engagement ongoing since 2019, covering successive initiatives related to the overhaul, evolution and optimization of business applications for advertising space distribution. Responsibilities: Digital performance audit of the system, focused on user data collection and processing. Organization of skills development for business teams (marketing and sales departments) and technical teams (IT department) through collaborative workshops to define performance and tagging indicators, set up tags, and prepare, process and use data (definition and co-design of dashboards). Definition of a data-driven approach to improve the new customer acquisition strategy. Definition of the user funnel web analytics tracking plan and KPI monitoring to support a continuous improvement process. Reconciliation of anonymous browsing data with prospect data managed in Salesforce to optimize traffic acquisition tactics. Support for product management through the provision of relevant KPIs. Management of tracking deployments in a multi-project context: first-party assets, cookieless tracking, fingerprinting, client-side and server-side tracking, API performance monitoring, etc. Technical environnement : AngularJS / Angular / Drupal / GA4 / Looker / GTM / dataDog / Didomi / PHP / Logs / openRefine / Gsheet

Support for Decathlon's digital management teams on the Group SEO strategy, with the aim of re-internalizing knowledge and expertise and boosting performance. Responsibilities: Audit of the overall system from a technical, marketing (acquisition), data and resources (organization and human resources) perspective. Redefinition of a group strategy instead of a site strategy, including redefinition of: priorities; relations between the various sites (e-commerce sites, service sites, consultancy sites, content sites); and the efficiency of the organization and of relations between service providers and Decathlon. Alignment of teams, between domain SEO managers and sports web marketers. Transfer of skills to SEO/performance leaders and POs (5+). Definition and implementation of custom tools (KPIs: market share covered, digital footprint, brand persuasiveness, etc.) to monitor the performance of each sports site (grouping of several sites) and of the overall system. Definition of SEO best practices and standardization of the required technical optimizations, implementation of a continuous optimization approach, management of on-site and off-site technical optimizations. Exploring the complementary nature of SEO and SEA, defining and validating tests in POC mode. Definition of related priority projects, negotiation of grouped licenses for dedicated SEO tools, sourcing and selection of off-the-shelf solutions to boost site performance, negotiation and contracting. Exploring market data (data-driven strategic planning) with the goal of evaluating commercial opportunities in order to make coherent product selections in terms of user interest (new brand positioning). Definition and management of data collection using Google Analytics 360 to provide all the indicators needed to manage these projects. On-demand coaching for any employee experiencing difficulties in my areas of expertise, with personalized workshops ranging from one-hour sessions to several scheduled sessions. Preparing and leading operational committees, and leading conferences/meetups on specific subjects (e.g. developments in search over the last 10 years and their technical impact, the state of play regarding the announced disappearance of third-party cookies). Technical environnement : Svelte FW / Php / Symfony / SEMRUSH / screaming Frog / dataForSeo / Verbolia / GSheet + JS + SQL / Looker / GA3-4 / GTM / Affiliation Sdk

DCX - DIGITAL CUSTOMER EXPERIENCE

In charge of digital performance offer

In charge of digital performance offers : Search Engine Marketing & Web Analytics Customer eXperience Management & Web Content Management

SEO and web analytics jobs for the clients of some major digital or IT services companies

Voir mon profil lk

For some major companies like La banque Postale, Total, HSBC, IRSN

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