Gregory Lu
Business Dev., Sales, Operations, B2B, Saas
Salary / Daily rate
Tallinn, Estonia
Mobility: Paris, Athens, ...
Freelance, open to permanent contract
Can come onsite
Skills
Languages
About me
Intro
25+ years in B2B sales, market entry and operations across Europe, the USA, the Middle East and West Africa. Started in 1998 at Ober-Haus in Tallinn, then sold investment property in France before founding Imoinvest (10 offices). Co-founded Natufia, an agritech firm with manufacturing in China and India and sales on three continents; KPMG Tech Innovator Saudi Arabia 2021. Now developing the French market for Cargoson (TMS SaaS) and on the board of GDF, West Africa. French native, English fluent.
Work experience
Business Development
CargosonFreelance
Jan 2026 - Present
10 months
Paris, France
Cargoson is a multi-carrier TMS (SaaS) that lets shippers compare rates, centralise shipment tracking and keep their existing carriers. • Develop the French market: prospecting, demos and closing with multi-carrier shippers • Help clients reduce manual shipment handling and gain cost visibility across carriers
Board Member & Shareholder
GDF - Gestion de Flotte
Nov 2024 - Present
2 years
Abidjan, Côte d'Ivoire
Established GPS fleet management and telematics company (6 years) serving SMEs in Côte d'Ivoire, Burkina Faso and Mali. • Help structure and scale the company: redesigned operations to align sales, marketing and finance • Introduced KPI reporting for sales and operations • Put in place processes to support expansion across West Africa
CEO & Co-founder
Natufia
Aug 2014 - Jun 2023
8 years 11 months
Jeddah Saudi Arabia
Agritech company designing and selling fully automated hydroponic growing systems. • Took the product from concept to commercial sales in Europe, the US and the Middle East • Raised equity and grant funding; partnerships with KAUST and FII (Saudi Arabia), EIT Food (EU) and Techstars (Dubai) • Set up manufacturing and supply chain in China, India, Saudi Arabia and Estonia • Recruited and managed international teams with KPI-based performance tracking • Awards: KPMG Private Enterprise Tech Innovator Saudi Arabia (2021); international winner, NASA & CSA Deep Space Food Challenge (2021, with Edama); Solar Impulse Efficient Solution Label
CEO & Founder
Imoinvest
Jul 2003 - Jan 2011
7 years 7 months
Paris, France
International firm selling off-plan and rental property to private and professional investors. • Grew the business to 10 offices and $50M in annual sales volume • Delivered turnkey packages for investors: financing, tax-deduction structures and guaranteed rental income • Led sales and marketing teams against growth and profitability targets
Sales Manager
Conseil Patrimoine
Jan 2000 - Apr 2003
3 years 4 months
Paris, France
Advisory firm specialising in French investment property. • Advised and sold investment property to private investors
Project Manager
Ober-Haus
Jan 1998 - Jan 2000
2 years 1 month
Tallinn, Estonia
Real estate development & Investment company across the Baltic in commercial, malls, hotels and residential. - Monitored project progress, identified risks and took corrective action. - Developed and implemented project plans and budgets to ensure successful execution. - Negotiated and managed third-party contracts. - Achieved project deadlines by coordinating with contractors. - Planned, designed, and scheduled phases for large projects.
Education
Université Paris Cité
Bachelor's Degree
1993 - 1995
3 years
Ecole de commerce de la chambre de commerce et industrie de Paris
1991 - 1993
3 years