Guéna CYPRIEN
Global Lead Digital Transformation
Salaire / Taux journalier
53000 Laval, France
Freelance, ouvert au CDI
Peut venir sur site
Expertises
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À propos
Introduction
Adobe Experience Manager certified with 10+ years leading digital transformation for global brands like Allianz, BNP Paribas, and Hermès. Successfully managed rebranding of 57 websites across 41 countries and launched same-day deployments without overtime. I deliver measurable results by bridging business strategy with technical execution for enterprise-level digital projects.
Expérience de travail
ATYPIC WORLD by Guéna CYPRIEN
sept. 2005 - Présent
21 ans 2 mois
Professional Development Program
mars 2025 - Présent
1 an 8 mois
• Certified in Adobe Experience Manager, I’m expanding my reach across the Adobe ecosystem (Experience League, Adobe Users Groups, Skill Exchange, etc), exploring Workfront and applying to the Adobe Champion Program. • A 6-month coaching program “The Influential Leader”, designed to help me find my voice by mastering storytelling, build credibility, and influence my professional reputation in order to grow my career. Now, I own my narrative by sharing what I’ve lived as a Global Product Owner, making Adobe Experience Manager feel more than a tool but a global language connecting across cultures, backgrounds and perspectives. • Accelerated digital projects with cross-regional teams on a part-time contract, aligning stakeholders and delivering a 20% faster rollout across EMEA & America deployment completed by November.
Founder & Global Lead Digital Transformation
sept. 2005 - Présent
21 ans 2 mois
Région de Paris, France
Global Lead in Digital Transformation, I drive large-scale initiatives across continents by aligning strategy, people, and technology with cross-functional workflows throughout the work lifecycle. I turn complex data into real-time, personalized experiences. I connect the pain points between marketing, tech, and operations, ensuring customer-centric, insight-driven outcomes. Professionally validated and continuously evolving, I thrive in fast-paced, multicultural environments where change is a lever for growth. /////////////////////////////////////////////////////////////////////////////////////////////////////////////// CLIENTS : Allianz Trade - EULER HERMES (Allianz Group) - BNP Paribas - Crédit Agricole IDF - Mondadori France - Hermès - Galeries Lafayette - Condé Nast (Vogue and Glamour) - Lamarthe - Mont Blanc - Marc Jacobs - Chanel - L'Oréal Professionnel - Libération - Chattawak - Western Union - La Poste AGENCIES : AKQA Paris (WPP Group) - BETC Digital - Publicis Consultants - Baobaz - Plan.net - Noven Interactive /////////////////////////////////////////////////////////////////////////////////////////////////////////////// • Allianz Trade: Leading multinational teams and driven Adobe Experience Platform migrations. • Crédit Agricole: Managing digital transformation within the banking mobile application. • Mondadori (Grazia.fr): Completing redesign of the website. • AKQA Paris & Hermès: Launch new E-Store with +600 products to buy in 27 countries. • BETC Digital & Galeries Lafayette: Piloting partnership to create a digital factory. • IT services company: Developing digital projects for clients such as SNCF.com, SFR... • Vogue.com, Glamour.com, Luxury projects: Art director / Webdesigner & Webmaster.
Global Product Owner for Adobe Experience Platform
Allianz Trade
nov. 2021 - janv. 2025
3 ans 3 mois
Paris, France
• Led Global Rebranding: Successfully managed the rebranding of Euler Hermes to Allianz Trade across 57 websites. - Streamlined process and created communication systems with daily check-ins for all countries, to ensure on-time delivery. - Notable achievement was launching all websites on the same day, without any overtime required for the team. - Received acknowledgment from the Head of Group (Board Member) on the successful delivery of the project • New Features Implementation: Spearheaded the integration of new features, including an “Online Quote” system via API. • Cross-Functional Management: Collaborated between Allianz Trade and its global entity Allianz Technology, on key strategic global projects related to Adobe Experience Platform.
Consultant for Group Communications - Web & Mobile solutions (Project-based role)
BNP Paribas
mars 2021 - nov. 2021
9 mois
Paris, France
• Website Launch: Launched a new investor and shareholder website to support the Finance team. • User Experience Support: Managed projects for the User Experience team, enhancing BNP Paribas Group Communications. • Cross-Department Coordination: Led collaboration among Finance, data protection, and security teams while overseeing web performance and recovery plans.
Euler Hermes
déc. 2017 - juil. 2020
2 ans 8 mois
Paris, La Défense
Interim Global Head of Digital Marketing & Production
déc. 2018 - juil. 2020
1 an 8 mois
Paris, La Défense
• Leadership: Directed teams to ensure task assignment and effective transition from planning to execution. • Results-Driven: Achieved consistent project success by delivering measurable results at every stage. Across 41 countries in 1.5y between Adobe CMS & Adobe Marketo.
International Senior Digital Project Manager (Allianz Group)
déc. 2017 - déc. 2018
1 an 1 mois
Paris, La Défense
• Website Replatforming: Led the replatforming of 57 websites across 41 countries using Adobe Experience Manager (AEM). • Marketing Automation: Increased in-bound lead generation revenue in 18 months across the regions.
Formation
Kaplan International College Los Angeles California
2015 - 2015
1 an
Université Paris 13
Master’s Degree in Project Management
2007 - 2008
2 ans