guillaume bouquin

Objective: Encourage parents of children under 5 to take their child to the community site when they are ill. Identify the barriers and motivators to adopting this behavior and propose an intervention strategy to the organization leading this project. - Literature review phase - Three-week field research with the communities - Analysis and report writing - Creation of an intervention strategy

For 7 years, many studies in the fields of banking, insurance, connected objects, social networks etc. Drafting interview guide Shadowing, face-to-face interviews (in-homes, in-store)/ focus group / user tests Data analysis / full report Personae, experience map

- Procore: exploratory study to understand the construction market in France, including its particularities, key players (buyers, influencers and decision-makers), common pain points for most players, and the competitive landscape. Method: individual interviews, focus group: Output: personas, experience maps, full report - IBP: Immersions in bank branches as part of the redesign of the customer relationship tool. Practices, uses of the current tool, pain points, expectations, needs and opportunities for the redesign. Output: Empathy and experience maps, full report - Softway Medical: Immersions in intensive care units as part of the redesign of a patient monitoring tool. Practices, uses of the current tool, pain points, expectations, needs and opportunities for redesign. Output: Personas, Empathy and experience maps, full report

• Designed and executed of an ethnographic study to help MH build a range of support services

Exploratory research on the subject of eco-responsible consumption conducted in 4 phases - documentary research on existing studies - qualitative study phase with 20 individual interviews - quantitative study phase to consolidate and quantify the results of the qualitative research - design and user test phase

- Étude qualitative sur le processus de recherche d'un local commercial. Stratégies, logiques, évolution des critères etc. Comment mieux optimiser les outils de recherche ? - Atelier de co-creation sur la base de ces insights pour concevoir un prototype test - Tests utilisateurs pour valider et évaluer l'utilité et l'utilisabilité du prototype - Étude qualitative sur le processus de recherche de bureaux et d'espaces de coworking. Motivations, stratégies, logiques, évolution des critères etc. Comment mieux optimiser les outils de recherche ?

- Recherche ethnographique sur le covoiturage. Immersions dans les voitures et interviews à domicile. Motivations, déclencheurs, organisations, durabilité de la pratique. - Enquête sur les acheteurs hors ligne de billets de bus longue distance. Qui sont-ils ? Pourquoi choisissent-ils de le faire ? Observations aux guichets et entretiens téléphoniques. - Qu'est-ce qui pousse les conducteurs à publier ou non certains trajets sur BlaBlacar ? Enquête exploratoire auprès d'une quinzaine d'utilisateurs pour comprendre leur processus de décision.

Étude exploratoire sur les pratiques et les besoins autour de la souscription d'un crédit à la consommation dans le cadre de la refonte du site internet de Sofinco. Résultats : personas, cartes d'expérience, rapport complet.

GRAND VISION: optimize the process of constructing glasses assortment for the category manager - objectives: identify the logic, the methodology and the tools used by the Catmans of each country in the construction of their assortment to allow a reflection on the design of a possible digital tool. - method: ethnographic observation, face-to-face interview, open questionnaires, data analysis, personae and experience map. LECLERC: new universe Catering on the Drive E.Leclerc website: - Objectives: look & feel, navigation, shopping tunnel. - Method: writing of the animation guide, animation of user tests, data analysis and restitution PRIXTEL: redesign of the website: - Objectives: look & feel, understanding of the offer, purchase tunnel. - Method: writing of the animation guide, animation of user tests, data analysis and restitution.

Production of a Bengs Lab presentation video: business innovation

CHALHOUB GROUP - "Luxury in the Middle East, today and tomorrow": study on the expectations and specificities of luxury customers in the Middle East. Interviews filmed in Dubai, Abu Dhabi and Doha, analysis and video editing. - "Local identity in the luxury of the Gulf": Impact of the local luxury brands on the consumption and the relation to the luxury of the nationals. Interviews filmed in Dubai, Abu Dhabi and Doha, analysis and video editing. SNCF GROUP: - "The TER and the mobility of seniors": analysis of the journey of seniors in a mobility situation on door-to-door journeys (uses, brakes, problems encountered, apprehensions ...). Home interviews, analysis.

RENAULT - Clinic test automobile : perception et image de la KADJAR, entretien face-à-face.

Réalisation d'un documentaire de 30 minutes sur un projet humanitaire mené par deux lycées professionnels de l'Essonne pour Haïti.