Guillaume Hubert

A productivity app with habits tracking, task management, focus mode, and just a touch of gamification to keep you moving.

▶ Increased user engagement by 12% across 10+ brands by leading the strategy, discovery and delivery of Missions, a product that became the key activation/engagement lever for the business ▶ Reduced marketing costs by 10% and complied with evolving regulatory requirements by redesigning the loyalty program and shifting it from segment-based incentive to a personalized loss-based model ▶ Eliminated a €1.2M annual CRM cost by designing a segmentation platform, enabling on-demand data product creation, personalized and real-time customer communications  ▶ Led two cross-functional product squads (14 engineers, 2 data analysts) across Belgium, Portugal and the UK, aligning C-levels, Engineering, Ops, Support, and Legal stakeholders around a shared product vision and roadmap ▶ Hands-on design execution — flows, prototypes, UI components, edge cases, handoff

▶ Increased marketplace retention and transaction volume by designing and launching the Recurrency feature, which now accounts for 41% of the platform’s Gross Transaction Value (GTV) ▶ Increased acquisition funnel performance through a complete redesign of the onboarding experience, including a 39% improvement in profile completion rate, strengthening SEO performance and marketplace liquidity ▶ Addressed the platform’s #1 user pain point by de-risking a transition from subscription model to hybrid model, through no-code MVPs and A/B testing before full-scale implementation ▶ Translated the company rebrand into a complete redesign of the product experience, rebuilding the design system from the ground up, raising the bar for design quality across web and mobile, and mentoring two designers through the transformation ▶ Owned product priorities, roadmap and quality standards across the organization, aligning teams, mentoring designers and overseeing delivery from early discovery to production release

Mission scope: Ignite and develop a UX culture at GSK Vaccines. Tactic: - Introduce UX by training more than 100 Tech and Business project managers. - Coach Tech project managers on choosing the right research methodologies and applying them correctly to challenge their assumptions. - Facilitate workshops and prototyping to help Business and Tech people find common understanding. - Set up a Usability Lab with eye tracking. Facilitation and moderation of usability testing sessions

Multiple missions for GSK, Hello bank!, VOO, Immoweb, Keytrade Bank, SEAT, European Commission, Ring Twice, OncoDNA, Altissia International... What I actually did: UX, UI, wireframes, User Research, User testing, Analytics, User Journey Map, Prototypes, Conversion rate optimization (CRO), Design sprint, Problem-solving, Achievements: ✔ Prepared, moderated and analyzed 100+ user testing sessions ✔ Creation, update and presentation of our UX research training ✔ Initiate the measure of emotions and engagement with biometric tools (EEG + Facial expression recognition + Eyetracking...)