Guillaume Laserson

• Product Design: UX research, UI design, and UX writing • Illustration: Lettering, calligraphy, walls and additional assets to help your brand communicate • Branding: Creation of custom identities, brand guidelines, and related materials

Responsible for three products dedicated to vehicle design and compliance (Eqlor, Eclem, and Eparm). • Conducting UX research and defining priority hypotheses to integrate into product roadmaps • Continuously optimizing user journeys • Monitoring development and participating in daily rituals with an international team • UX writing: improving readability, accessibility, and managing localization constraints • Leading co-design workshops

SodexoPay: Payment Solution • User research: ergonomic audit, journey mapping, persona creation, and identification of key product pain points. • Ideation and interface optimization. • Led co-design workshops with stakeholders to clarify language issues, optimize interface copy, and create a product glossary SodexoConnect: Account Creation, Login, and Administration • User research and roadmap definition in collaboration with the product team. • Continuous optimization of user journeys. • UI redesign and incorporation of Pluxee's visual identity. • Technical development follow-up and participation in agile ceremonies. • UX writing and integration of coherent, clear, and concise copywriting

Creation of lettering and illustrations, graphic design, etc. for artists, most of them emerging.

Creation and execution of visual identities, brochures, press advertisements, POS, BtoB, custom typographies, illustrations.

Website audit, user analysis and data compilation, new site design, landing pages, prototype, user testing, project management: redesign of identity and openspace incarnation.

Christmas calligraphy stand

Creation of Truffaut communication supports (calendar, brochures, ads, POS). Design of the physical communication assets for the opening of the Truffaut store in Le Mans.

Assistant to the store manager. Store layout, stock replenishment and management, cashier, interface with local customers.