Guillaume Marcilhac

Executive Operator | CRO & COO | Growth & Scale

Salaire / Taux journalier

69340 Francheville, France

Freelance, ouvert au CDI

Expertises

Business DevelopmentStratégie Sales

Langues

Anglais

À propos

Introduction

Executive Operator with 20+ years scaling startups into global leaders. Co-founded and led AskLocala from startup to worldwide drive-to-store leader, managing international teams across 10 countries. Expert in CRO/COO roles, specializing in revenue growth, operations optimization, and international expansion for tech companies.

Liens

Expérience de travail

COO - Late Founder

ICARE

févr. 2023 - mars 2024

1 an 2 mois

Paris, France

ICARE - Property Tech company commercializing the software Orion Saas platform for Property Managers & Conciergeries AI assisted software for property management services automation: conciergerie services organization and resources planning & allocation for short term rental properties.

Co-founder - Chief Revenue Officer - Board Member

Locala

nov. 2011 - mars 2022

10 ans 5 mois

Paris Area, France

AskLocala (Former S4M) - Ad Tech Company - Worldwide Leader in Drive-to-Store. Founded in 2011, by experts in advertising and marketing technologies, who wanted to help brands achieve their goals. Trusted for more than a decade by the world’s top retailers, restaurants, & auto brands, AskLocala is the recognized leader in driving consumers to stores and measuring the results. The company has offices in the United States, France, Belgium, the UK, Switzerland, Singapore, Italy, Canada, Mexico, and the UAE. AskLocala’s powerful & complete suite of digital marketing tools provides unmatched visibility into shoppers and competitors while delivering complete control over where and when brands can reach high-potential consumers and drive them to buy. Over the last 10 years, we have built an Ad tech Global Player, A Drive-to-Store Global leader. This has been possible through the recruitment of amazing talents, great people who have embraced the vision and the ambition of building the global DTS leader, and the support of loyal clients and partners. As a CRO, I focused on the management and the development of the Sales and Operations Department globally: - Sales Strategy - Annual Global and local budgets - Teams recruitment & Management - Organization / Productivity / Scale - Quality of Services & Delivery - International Expansion - Partnerships - Business Opportunities & Development

Sales Director France

Motricity

févr. 2010 - oct. 2011

1 an 9 mois

Paris, France

Motricity - Global Leader in Mobile Marketplace Management - headquartered in Seattle, US. Motricity France - Former Adenyo, leading mobile player in France The services offered to our clients cover the mobile value chain: - Mobile Assets creation, maintenance and upgrade (sites, Apps) - Media Buying to promote mobile assets, build-up their audiences and push their services - Ad-Serving for Media owners to monetize their audiences Sales Director France Key Client Management: Omnicom Media Group - Media Agency Motricity is the mobile arm of OMG to develop the mobile advertising channel penetration within OMG's clients and grow the overall mobile business - Manage the Operations team dedicated to OMG - Build up partnerships with mobile inventories and services providers to best service OMG's clients - OMG's internal team training to best approach the media mobile - Clients meetings to unlock mobile investments and drive annual mobile channel strategy - Annual mobile revenue Forecasts and KPIs Definition and Monitoring with OMG's top Management Sales & Business Development with: - Advertisers to build and roll-out their mobile devices presence (Leclerc - Manège à Bijoux) - Tech Manufacturers to help them in launching new products or Operating System by setting up Partnership deals with Media owners ( HP, Samsung, Blackberry) - Media Houses to develop their mobile assets commercialize and monetize their audiences (Prisma Presse, Le Figaro..) Adenyo France taken over buy MOTRICITY in February 2011

Country Manager - France

YOC AG

juil. 2008 - déc. 2009

1 an 6 mois

Paris, France

YOC AG - German headquartered European Leading player in the Mobile Marketing and Advertising Industry In charge of setting-up YOC AG Office and launch their commercial activity in France Recruitment 1 sales Manager Prospect Media Agencies and Advertisers Build partnerships with agencies and Media houses

Product Manager

BT Ireland

déc. 2007 - juil. 2008

8 mois

Dublin, Irlande

BRITISH TELECOM - IRELAND Telecom industry Management of the voice and conferencing portfolios Marketing: Lead, develop and manage the products to optimise long run contribution over the product life cycles Support: - Support and drive sales channels and marketing to ensure customer satisfaction, quality of service and cost control - Provide product training and product information Product: Work with Operations and Service Delivery teams on feature enhancement and cost reduction

Solutions Consultant

Puca

nov. 2005 - déc. 2007

2 ans 2 mois

Dublin, Irlande

Púca was founded in Dublin in 2000 and was one of Europe’s very first mobile marketing and SMS gateway providers focusing initially on brands and consumer marketing campaigns Solutions Consultant - Sales Ireland & China In charge of prospecting, designing and selling bespoke mobile marketing and advertising solutions to Brands and Public Sector Early stage of Mobile Internet sites - Wap & I-Mode & mobile Advertising Built & Roll-out Mobile Internet and Mobile Advertising offerings Sold and Launched the first mobile internet site in the automotive industry in Ireland to Peugeot Worked in Puca China - Beijing and Shanghai Mobile marketing and Advertising Consultancies to Brands Sold and launched the first mobile advertising campaign in China for L'Oreal - AVENE brand

Business Development Manager - Shareholder

WATISIT

févr. 2003 - oct. 2005

2 ans 9 mois

Paris, France

WATISIT - French start-up - Pioneer in the Mobile Marketing Services Industry Business Development Manager In charge of prospecting Media Agencies and Advertisers to evangelize its new and innovative Digital Marketing offering and unlock marketing activations and budgets WATISIT was sold to Publicis Dialog in 2006

Chairman & Founder SSF Midi Pyrénées (NGO Regional Branch)

Sports Sans Frontières - SSF

janv. 2001 - déc. 2002

2 ans

Toulouse, Occitanie, France & Dakar Senegal

SPORT SANS FRONTIERES (SSF) - French NGO operating in France, Africa, India Humanitarian actions dedicated to children education and wellness. Sport is used as a mean, as a gateway to get the children form the street back into school or into an educational system / structure for them to reconnect with Education and being helped and supported by local teams. Creation of a Social Structure in Dakar - Senegal - Funds, sponsors and partners research in France and Senegal - Negotiation with the Senegalese government and involved companies - Logistical and administrative organisation Budget: 100k€


Formation

INSEAD

INSEAD Executive Education Chief Operating Officer (COO) Programme

2024 - 2025

1 an 1 mois

ESCP Business School

executive certificate

2024 - 2025

4 mois

ESSEC Business School

executive certificate

2024 - 2024

1 mois

ESCP Business School

Specialized Master

2002 - 2003

2 ans

Université de Toulouse

DESS

2001 - 2002

2 ans

Portfolio

Nouvelle réalisation

Création et développement d’une entreprise internationale

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