Guillaume Masurel

– Joined start-up founders to structure & accelerate growth of its technology: network + B2B/ B2B2C subscription – Drove international expansion from scratch, scaled up operations in Spain & Italy (legal, hiring, sales, P&L,...) – Conducted strategic re-focus: customer quality mindset - brand, product offer & new services expansion (used, insurance products) - strategic partnerships development to accelerate growth and ROI – Smooth integration from a multinational to a start-up (TO: 5M€, FTE: 55) operational leader – Launched 2 international entities, defined go-to-market (offer, sales channels,...) & managed countries P&L – Grew market share from 0 to 10% in 6 months in Madrid (Top 5) – Secured and signed 3 strategic partnerships to accelerate growth (industrial & sales distribution) – Led Customer satisfaction improvement by + 85% (NPS). Reduced digital platform costs by -25% – Managed cash crisis & liquidation of international subsidiaries

– Defined strategy, business model & go-to-market for transformational & circular Vehicle-as-a-Service offering – Built engaged cross-functional team & secured top executives "go ahead" approval @ EC for launch – Defined offer, operating model and engaged strategic partnerships for multi-Million turnover

– Led mid-term strategy and financial planning: end-to-end Electrification business model transformation, new Retail and Franchise distribution strategy, new Mobility services revenues – Promoted business model transformation (new revenues, value chain transformation, innovation culture,...) – Led HR cost reduction by 25% and managed merger of Europe-Africa-Middle East-India-Oceania regions – Created value driven Europe Mobility & Energy Services expansion roadmap (priority segments, go-to-market)

– Delivered +17% Sales margin improvement through redefining and launching new international Retail distribution model (multi-channel, online-to-physical, franchise P&L business model)

– Managed Regions performance improvements plans for Chief Performance Officer (EC member for Revenues) – Created new function and set up EC level Regions/BUs performance management KPIs & governance – Supported continuity in performance management during "Ghosn” crisis

– Lead Nissan Europe Sales & Marketing mid-term plan and strategy development – Distribution strategy: new distribution models, Regional BU organization, Importers due diligence, ...

– From Consultant to Senior Project Manager – Led strategic and operations transformation projects in Automotive, Energy, Tech, Retail... Clients Example: EDF, Galeries Lafayette, Stellantis, Renault-Nissan, Daimler-Benz, Groupama, Thales, Veolia, Sofinco, Snecma... – Focus: corporate strategy, operations and distribution strategies, performance improvement (revenues growth & cost reduction), new innovative business launches Revenues growth (project examples): – European auto. manufacturer: Sales and Service quality improvement plans in its German owned outlets – French Energy group: Build indirect sales channel distribution roadmap for international expansion Performance improvement (project examples): – French Electronics/ Telecom manufacturer: Manufacturing performance improvement: 33% cost saving – European auto. manufacturer: Zero Based Budget for a country entity, reduce cost by 20% on Mkg & G&A – French Energy group: Group financial performance improvement program, Head office cost cutting Corporate strategy (project examples): – French Insurance company: Strategy and go-to-market for an auto spare parts purchasing start-up – French Consumer credit: Strategy & operational launch of a new CRM services BU – Member of the Paris Office HR Committee: HR policies, evaluation, carreer development

Product specifications analysis and definition, pricing, customer studies