Guokui Du

1. Private Domain EC: On two digital channels: managed the assets, launched the new products, and analyzed the performance. 2. CRM System Research: Conducted research on CRM of major international luxury brands, and created 20+ slides for reports to CEO. 3. Fashion Industry Research: Topic focused on "Comprehensive Membership Operations in the Fashion Industry," responsible for organizing meeting records and creating PowerPoint presentations. 4. Sales Data Management: Created 20+ weekly and monthly sales reports for two digital channels; assisted in formulating annual channel-based sales KPIs. 5. Internal Communication: Participated into inter-department communications for synchronizing the information on our channels with other departments like EC and Marketing.

Project: Customer Intelligence Platform - BMW 1. Social Listening: Assisted in data cleaning and created 10+ weekly social insight reports. 2. Platform Operations: Updated consumer insights data; maintained platform operations and detected algorithm errors. 3. External Communication: Participated into inter-company communications for platform maintenance. 4. Excel Proficiency: Skilled in using Excel to process data for customer journey visualization.