Guy Casters

Director of a high value-added strategy, governance and management consultancy and services firm for companies wishing to implement ambitious growth plans, with or without international expansion. My role includes the following responsibilities : Executive management, international business development, strategy, governance, commercial management, operations management, financial management, human resources management, partnership management, quality and compliance management.

Member of the Executive Committee Lead the commercial department (Sales & Marketing). Drive commercial excellence principles. Design effective sales and lead generation strategies. Product roadmap optimization. Increase value and customer satisfaction. Financial planning & monitoring Channel and partnership programs management. Contract management. Guide and motivate the sales team to optimal performance.

Transform raw market intelligence into actionable growth opportunities through Smart & Scalable regional funnel management that anticipates customer needs before they emerge. Pioneer innovative product development by translating market signals into next-generation solutions, driving New Product Introduction projects that keep us ahead of industry curves. Architect powerful lead generation frameworks at the global level, creating consistent demand flow across diverse markets while maximizing conversion at every stage. Empower our worldwide sales organization by identifying untapped growth vectors and crafting precision go-to-market strategies across both Direct and Indirect channels. Engage directly with our industry ecosystem through high-impact customer events, trade fairs, and conferences—turning market presence into meaningful relationships and revenue opportunities.

Market analysis : Customer centric marketing research (WW, EMEA, Local), smart competition monitoring, GFK/IDC market analysis, brand value recognition report Strategic Product Marketing develpment & execution: Product roadmap optmization in B2B - B2B2C -B2C, Marketing plan & product evangelism assets, Go to market & tactical blueprint Strategic Business development & execution : P&L & market share target definition per territory, Support tactical business project in B2C/B2B Line-up Management : Compelling NPI/NPD projects development with Japan, forecast management, BOM Management, alignment with supply chain managemente team Communication : Executive report on business & marketing KPI's monitoring, brand & product evangelism to marketing & business partners, collect & summarize customer & business partners insights to empower strategic decisions

Analysis : Market trends analysis, regular contacts with KESA (European Structure called now Darty Group since 2013). Strategic development : Fixation of profitability and market share target, building and driving budget. Range selection : suppliers and products' selection, negotiation of purchasing conditions, suppliers' piloting. Supply : Supply quality and reliability, stock management. Marketing / Sales support : Spread information’s about ranges & market trends, in-store merchandising optimization, market prices analysis to ensure NVDB offer relevance, E-Commerce and B2B