Guy Abdallah

Munki.co is a boutique brand atelier shaping thoughtful, refined, story-driven brand experiences. As Founder and Creative Director, I’ve led branding, design, and experiential projects for over 100 clients across hospitality, lifestyle, culture, and beyond. From strategy to activation, Munki.co builds systems that help brands connect with clarity and impact. → Led creative teams (up to 5 freelancers) across design, content, and production → Shaped brand identities for The Macallan, Corona, Sabina Hotel Ibiza, Sandy Beach Resort and Falabulous → Scaled 50+ brand launches with 25% avg. uplift in engagement; 30% increase in direct online bookings. Clients / On-going Projects : Focacceria Da Vinci | Sabina Hotel Ibiza | The Macallan | Corona | Es Mirai Pizzeria | Holiday Beach UAE | Sandy Beach Fujairah | Snoopy Circle | The Happy Hour | Snoopy Everything | Agora Dubai | Falabulous | Marketing Monkeys | Soulclick | Automation Monkeys | Libano Foods | Panza Foodtrucks & Caterings | Ramen Otaku Mallorca | SOS Kinderdorf | Snoopy Beats | Le Chalet & Le Chalet Club | Providencia | Neiva | Ipiko | Religare Fashion | Tru-Stories | Future Bright Ltd | Vari-ent

Appointed to lead creative direction for a flagship summit initiative in Abu Dhabi. Built the visual identity and communication system from concept through implementation, spanning event branding, environmental graphics, and supporting digital collateral. Ensured the system remained culturally resonant, future-facing, and consistent across multiple stakeholder touchpoints.

Seven-year creative partnership with the Snoopy brand ecosystem, a UAE-based nightlife, hospitality, and music collective spanning Snoopy Beats, Snoopy Circle, and Snoopy Everything. Led brand strategy, visual identity, and creative direction across the full portfolio. Built the unified brand system connecting live events, bar experiences, and digital activations. Directed creative campaigns in partnership with Jack Daniel's, Absolut, and Corona. → Rebranded Snoopy Beats from a regional events brand into a culturally credible creative force across the GCC → Developed visual identity and activation frameworks for Snoopy Circle and Snoopy Everything → Delivered integrated campaigns spanning environmental design, art direction, and live experience design

Snoopy Everything is the parent creative entity overseeing the full Snoopy brand ecosystem across nightlife, hospitality, music, and production in the UAE. Led brand strategy, visual identity, and creative direction across three portfolio brands: Snoopy Beats (live music events and nightlife), Snoopy Circle (bar and venue experiences), and Snoopy Productions (content creation and production arm). Unified the visual brand system across all three verticals, ensuring creative coherence from live environments to digital and printed touchpoints. → Directed visual identity and spatial design for Snoopy Circle bar and venue experiences across the UAE → Oversaw creative production for Snoopy Productions, spanning content, video, and campaign assets → Managed brand consistency across the full ecosystem in partnership with Jack Daniel’s, Absolut, and Corona

Led the creative rebrand of one of Fujairah’s most iconic beach destinations. Redesigned the full identity system, from on-site guest touchpoints to digital presence, blending heritage with a contemporary coastal spirit. Ensured brand coherence across hospitality, leisure, and events to reflect a slower, simpler rhythm of life.

Directed brand and digital strategy across a dual-agency model serving both corporate and NGO clients. Managed cross-disciplinary teams in UI/UX, branding, and communications. → Delivered full identity and UI/UX systems for Automation Monkey, SOS Kinderdorf, Neiva, and others → Helped reposition multiple internal brands, improving clarity and performance across platforms

Directed brand and digital strategy across a dual-agency model serving both corporate and NGO clients. Managed cross-disciplinary teams in UI/UX, branding, and communications. → Delivered full identity and UI/UX systems for Allani, SOS Kinderdorf, Berghlife → Helped reposition multiple internal brands, improving clarity and performance across platforms Client Accounts → SOS Kinderdorf • Allani • Berghlife

Specialised in Arabic branding and packaging adaptation for global FMCG clients. Delivered layout and design work across multilingual markets with high cultural precision. → Led Arabic typesetting and packaging adaptation for brands like Kiri, Dalaa, and Nadec → Ensured cross-language visual harmony in over 30+ SKUs for GCC markets

Provided Arabic design adaptation for international packaging and campaigns. Supported creative teams in translating global concepts for regional audiences. → Produced Arabic packaging and branding for Cadbury’s and La Luna products → Collaborated with senior design leads to protect brand equity across multilingual layouts

Responsibilities → Arabic Logo Mimicking • Packaging Layout Design • Arabic Typesetting for Packaging • Artwork • Key Visual Designs in Latin, English and Arabic Client Accounts → La Luna • Nozhat Al Zachia

Help develop an identity design for a premium water bottle involving arabic calligraphy and typesetting

Creative thinking for consumer journey experiences → Co-created the Edition Nº2 campaign for The Macallan with Celler de Can Roca → Supported ideation and design for Brugal Rhum’s consumer experiences

Developed immersive campaign concepts for premium clients in luxury and gastronomy. Worked across digital, experiential, and print channels.

Worked on accounts such as Phillip Morris (including Marlboro, Chesterfield and PM), Coca-Cola, Carrefour and others.

Worked on POS assets for Guiness & Galaxy Chocolate Bar

After working on the pitch back in May, I was called in again to bring the pitch to life for /Create Victoria Big Digital Screening

Pitch design for a global network - Vodafone

At their London office, I was given the task to design various presentation templates and brand guidelines for accounts such as Mylan

Helped bring to life a pitch presented to Create Victoria

Works incl: Sparx, The Conservative and the British Horse Racing Ac

Central Saint Martins, London School of the Arts on regularly basis contact their honoured graduates to participate on client projects that the establishment acquire. I was contacted to collaborate and brand a soft energy swiss drink start-up, Skywaters. I further continued working with the Swiss business on future projects.

Designed assets for the Varsity Ski Trip event held in the Alpes.

Assisting in design assets for the newly refurbished AA website.

Working on brand design & packaging design for Winston cigarettes

Working on client briefs for the likes: Microsoft, Ernest&Young, Fedex...

Worked on Airwick's Sisters of Scent DM pack

A full on day working and helping on a pitch for ITV.

Responsable for all Europe and Middle East promotional assets for the H&M department.

Working on mostly Front End Developing.

One day's work with a team of designers, forward thinking individuals and enterpreneurs on pitch for Unilever. - We were divided into 7 teams, each tackling a different subject that related to sustainability -

Currently Rebranding Beormund Community Center in Southwark, South London. Project includes: Logo redesign, brand research, brand redesign and redefined, brand guidelines and brand feel. Identity, Brochure and website design.

Help with Hailo Campagn artwork and design

Worked on products for clients such as Virgin Holidays, Disney and Travelex...

Freelance Graphic Designer at Tag Worldwide / Employbrands - Middle East Spec in H&M Department

Responsible for designing all marketing elements.

Freelance Graphic Designer for a well established multi media & creative agency. Clients include: Hurricane, LondonStreetCast, Purcel Miller Tritton, Barradoro, Gatorade, LA Crew Ltd and GettyImages.

Re branding the Leave It Out brand. Job includes logo design, letter head design, promotional flyers, posters and Tshirts, stationary, promotional book and presentation guidelines, front end web design.

Freelance Graphic Designer, responsible of all art work to be produced and designed.