Guy Sauvage

Consultant in Customer Experience, Customer Insights, Brand Strategy, GTM & Digital Marketing • 15+ years of demonstrated success in insights, data-driven marketing, data analysis and analytics translation • Highly analytical, intellectually curious with consistent track record in quantitative and qualitative research design, execution and analysis • Experience with both primary and syndicated data analysis • Deep expertise with application of a range of research techniques including user experience interviews, ethnography, and survey design • Strong interviewing and moderating skills • Excellent communication, visualization and articulation skills to deliver meaningful insights to shape creative decisions • Analysis & implementation of digital strategy on web & mobile (UX, UI, SEO, SEA, Digital Campaign, Content, Activation, Agencies relations, Budget, Media, … ) • Knowledge of strategic planning, innovation, mobility, mobility-as-a-service, services, digital, media, and retail • Ability to lead and implement in-depth thought leadership studies as well as quick turn around, iterative prototype tests • Adept at managing vendors and budgets, as well as hands-on execution of studies from design to delivery • Specialist in Mobility, Travel Experience & Mobility-as-a-Service (MaaS) Customer Experience - Market Research - Data-driven Marketing - Data analysis – Analytics translator – SPSS -User Experience (UX) - Customer Insights - Brand & Marketing strategist - Brand Equity – Segmentation- Personas - Communities - Customer Journey Map - Social Media Monitoring – Innovation - Product launch – Scrum Agile - Product Owner - Design thinking - Lean UX - Strategic planning - Trends watching - GTM Go To Market Consultant - Freelance - Ad interim manager - Deloitte - SNCB-NMBS - Beefounders - Ngage Consulting - Hello Bank! BNPPF - Digizik

• Responsible for Customer Experience and Customer Insights. • Develop and implement strategic plans to enhance the experience of brokers, agents, and customers. • Conducting and managing comprehensive market research studies and promoting a customer-centric culture.

* Managing a team of experts and advisors who are responsible for conducting research projects and collecting insights from consumers about their experiences. * Managing the budget and the backlog of the Market Research & Customer Insights team * Coordinating with stakeholders to understand their business needs and goals so that research meets those needs and is aligned with objectives

Expertise Research Centre "Customer Market Insights" CMI UBA - Union Belge des Annonceurs - Unie van Belgische Adverteerders

Providing actionable market research recommendations and consumer insights to clients in the development of strategies, tactics and plans. • Providing full market research services • Coaching freelances & staff members • Management of an online access panel of 30K consumers References: Unilever (Dove, Iglo-Ola, Lipton, Knorr, Sunsilk, …), L’Oréal (Garnier, Lancôme, Narta, UltraLift,…), Danone, Benecol, Deutsche Bank, Coca-Cola, Hill&Knowlton, Interel, Media Markt, RTBF, Brussels Capital Region, Colgate-Palmolive, Virgin Express, DDB, VW, Intertoys, Mars, UBA, Shopfloor, SSI, CIAO,...

HR/People Management Finance management and budget External reporting for EU-ECHO, UNICEF, USAID,... Mission : Afghanistan Finance, financial management, accountancy, human resources, people management, negotiating skills, budget planning, budget controlling, staff management

Audit & reporting to meet requirements of regulatory bodies Coaching of junior auditors