Gwenola LE RAY
Senior Brand & Business Strategy Consultant
Salaire / Taux journalier
Paris, France
Freelance, ouvert au CDI
Peut venir sur site
Expertises
Langues
À propos
Introduction
Branding & business strategy expert with 15+ years in creative industries. Led international brand development for FMCG giants and now transforms SME growth through tailored brand-business strategies. Specialized in creative sector consulting with proven track record from Danone to Dragon Rouge.
Expérience de travail
Growth & Development
monarch.tvFreelance
déc. 2024 - Présent
1 an 11 mois
Consulting mission for Monarch : developing the brand Monarch and managing the growth and development of the company
Founder - Independent Consultant in Business Strategy for creative companies
Félicité ConsultingFreelance
nov. 2024 - Présent
2 ans
Paris, France
My mission: to boost your growth by building your company-brand and creating your tailor-made business strategy! >>> I work hand in hand with the managers of the small companies from the creative sector (branding, design, communication, animation, retouching, 3D effects, etc.) to structure their business development, implement effective methods and instill a dynamic within their teams.
Consultant in Brand and Business Strategy
AlterMakersFreelance
oct. 2024 - mai 2025
8 mois
Consulting mission for Altermakers, for a client in the FMCG business. Subjects covered: audit and immersion including Key stakeholders interviews, on-field immersion with retailers interviews and final consumer interviews. Brand analysis and benchmark on competitive set and inspirational set of brands. Conception and moderation of creative workshops to co-create solutions through collective intelligence.
Business Development Director
Dragon Rouge
janv. 2023 - janv. 2024
1 an 1 mois
Paris, France
Logic Design
nov. 2014 - déc. 2022
8 ans 2 mois
Paris Area, France
Business Development Manager
juil. 2018 - déc. 2022
4 ans 6 mois
Paris Area, France
- In charge of developing Logic Design activities in France and at the international level. - Meet key contacts and stakeholders. - Consolidate network and strategic information.
International Key account management and acquisition
nov. 2017 - juil. 2018
9 mois
Paris Area, France
- Manage strategic projects with international scope. - Develop business at the European or global level and work on strategic recommendations.
Account Director
nov. 2014 - déc. 2017
3 ans 2 mois
Paris Area, France
- Lead innovation and branding projects. - Management of 3 project leaders (junior and senior).
Blackandgold
mai 2010 - oct. 2014
4 ans 6 mois
Région de New York City , États-Unis
Senior Account Manager
oct. 2012 - oct. 2014
2 ans 1 mois
Région de New York City , États-Unis
- In charge of the launch of the B&G subsidiary in NYC. - Management of all the clients in the US and LATAM, mainly in the Food industry, on brand identity projects.
Account Manager
mai 2010 - oct. 2012
2 ans 6 mois
Région de Paris , France
- In charge of several accounts in the FMCG category: Lactalis FR, UK, Eastern Europe, and US. Eckes Granini, Dole, Lesieur.
Client Manager
Landor
oct. 2007 - mars 2010
2 ans 6 mois
Région de Paris , France
In charge of Procter and Gamble branding projects across Europe.
Assistant Brand Manager
Danone
févr. 2006 - août 2006
7 mois
Région de Antwerp , Belgique
For Prince de LU biscuit brand, development of: in-store promotions / CRM actions / monitoring the overall brand performance
Assistant Brand Manager
PANZANI
juin 2005 - déc. 2005
7 mois
Lyon Area, France
For Panzani international brands: organization of consumer tests / development of promotional tools / management of the renovation of the range design
Formation
Growth Tribe
Immersion Growth Marketing | 6 Semaines
2021 - 2021
2 mois
EDHEC Business School
MASTER
2003 - 2007
5 ans
Lycée Michel Montaigne
2000 - 2002
3 ans
Portfolio
