Huixin He

– Designed the China's Table app to help users explore regional Chinese cuisine through restaurant recommendations, authentic recipes, and cultural insights – Designed a phone for Machi Machi, enabling clients to order and pick up items seamlessly. – Led UX research, identified key insights, and crafted personas. – Developed wireframes and prototypes, addressing waiting queue issue to enhance user experience. – Umii Studio (Personal Project): – Designed e-commerce website, packaging, and social media assets, resulting in increased brand recognition and engagement. – Led brand identity creation, including logo design and color scheme development. – Nanuku House (Personal Project): – Developed functional website optimized for desktop and mobile platforms. – Led UX research initiatives, crafted personas, and implemented effective design solutions based on user needs. – Minimalust (Personal Project): – Designed an e-commerce website, ensuring cohesive brand representation and user experience. – Established typography, primary color, and style in alignment with brand concept.

– Successfully expanded client base from 0 to 2000+, achieved sales growth, met client demands through effective problem-solving, and boosted turnover with precision-targeted advertising, maintained client relationships and enhanced customer satisfaction.