Hajar Ksikes

• Led two squads across back-end, web, iOS, and Android platforms from discovery to delivery • Re-designed POS Catalog feature post-Tiller Systems acquisition, enhancing its scalability and enabling complex features development • Drove roadmap and delivery for Catalog & Inventory features achieving +50% feature adoption rate and reducing customer support inquiries • Collaborated with Engineering, Design & Data teams to frame solutions, prioritize backlogs and launch core improvements • Championed data-driven decisions and development, co-creating KPIs and metrics leveraging Snowflake, GA4 & Tableau

Product Manager responsible for the development of digital beauty services created as white-label products for the group's 38+ brands and e-commerce partners (e.g., Flipkart, Easypara). Developed products include: • A skin diagnostic based on an AI algorithm that detects skin issues and suggests a personalized face care routine. • A hair diagnostic to help users better understand their hair. • A virtual hair color try-on tool to identify the most suitable hair color for the user. I led the development of these SaaS-based services by integrating user research insights and leveraging the R&D expertise of the L'Oréal group. These services enhanced engagement on websites and e-commerce platforms (+3% traffic) and improved conversion rates (+8%).

• Designed and executed marketing strategies to seamlessly integrate Essilor products into the customer purchase journey, enhancing the overall user experience. • Led local and international campaigns aimed at empowering opticians to drive sales and fostering customer engagement at physical retail locations.