Hakan Oztas

AI and Technology Enablement Program Manager role for the EU AI Act Program. Activities: Program Planning, Regulatory Timeline Adherence, Adoption of Technology, Technology Enablement, Business Use Case Funneling Process, Compliance and Audit requirements fulfillment

I focus on crafting customer-centric products, mentoring high-performing teams, providing coaching, leading projects & programs, and ensuring everyone's having a blast, both clients and my team.

This multi-year program involves building five digital products (CDP, CMS, SSO, CRM, DAM) across three divisions (brands) and roll out globally in different markets, considering cross-divisional and cross-product digital marketing use cases. As a Project Manager – I collaborate with data architects, data engineers, and data analysts to define a Data Excellence Framework, establish a Global Data Model, and execute Data Quality Assessments for prioritized rollout divisions and markets. This strategic workstream is crucial for realizing cross-product and cross-divisional marketing use cases and defining personalization and segmentation of customers. Key Activities – Global Data Workstream Project Manager: - Scope/Establish Delivery Engine team which works on Global Data Model, DQA, Data Flow and Data Acquisition sub-streams. - Analyse the existing Data Lake of brand/local in an iterative approach. - Identify Data Sources and work with cross functional teams to create a backlog of items to develop required features in upcoming delivery sprints. - Align and work closely with CDP/CRM core product teams for physical data setup and data flows. - Work with Divisions/Business/Rollout SI Partners and teams for Conceptual/Logical data modelling, creating and defining Data Ops model/Governance for post go lives. - Execution of Steering Committee (Steerco) and Tactical Board Meetings.

As a delivery leader, I was responsible for the execution of cross-functional programs that deliver customer value and enable transformational customer outcomes in Data&AI, Cloud Infrastructure, CRM, Security, and Compliance domains. Responsibilities: Program/Project Management, Relationship Management, Planning, Consumption, Delivery Execution, Technical Skilling, Team Building and Resourcing Programs - Azure Management and Architecture Optimization(KPN), Security and Compliance Programs(KPN) Programs - Dynamics CRM Transformation Program(Unit4), Purview Information Protection Implementation Project(Heineken), Azure API Management Project(Heineken)

(Data Classification and Cloud Transformation Projects) Project Planning & Execution: Developed detailed project plans, defined milestones, dependencies, and risk mitigation strategies. • Customer-Centric Delivery: Assessed customer needs, scoped projects, and mobilized resources to drive high-quality execution. • Resource & Budget Management: Coordinated project budgets, managed resource allocations, and ensured efficient project execution. • Agile Program Leadership: Managed delivery teams in an Agile framework, enabling iterative development, faster value realization, and stakeholder collaboration. • Governance & Stakeholder Engagement: Chaired Steering Committees and Tactical Board Meetings, ensuring executive alignment and risk mitigation. Programs and Projects: 1) Azure API Management (APIM) with Azure Function App • Cloud-Native Architecture Execution: Led the development of an Azure Function App-based API Management solution, enabling Heineken to leverage microservices and event- driven architectures. • Scalable & Secure API Strategy: Developed HTTP-triggered functions exposed via APIM, ensuring secure, scalable, and cost-effective API consumption. • Agile & Sprint-Based Execution: Delivered the project in 6 sprints with an Agile team of 10 FTEs, maintaining velocity and quality. • Cost Optimization & IT Efficiency: Streamlined API management, reducing IT costs while improving operational agility. 2) Purview Data Governance Implementation • Implemented an MVP for data classification based on sensitivity • Enhanced security and compliance posture by applying appropriate data controls

(Dynamics 365 CE Transformation Program) • Project Planning & Execution: Developed detailed project plans, defined milestones, dependencies, and risk mitigation strategies. • Customer-Centric Delivery: Assessed customer needs, scoped projects, and mobilized resources to drive high-quality execution. • Resource & Budget Management: Coordinated project budgets, managed resource allocations, and ensured efficient project execution. • Agile Program Leadership: Managed delivery teams in an Agile framework, enabling iterative development, faster value realization, and stakeholder collaboration. • Governance & Stakeholder Engagement: Chaired Steering Committees and Tactical Board Meetings, ensuring executive alignment and risk mitigation. CRM and Dynamics Transformation at Unit4: • Program Strategy & Execution: Led a large-scale CRM transformation from Salesforce to Microsoft Dynamics 365 CE, modernizing customer engagement processes. • Business Process Optimization: Conducted a gap analysis, identifying critical workflows, automation needs, and integration dependencies. • Data Migration & Quality Strategy: Defined a data migration framework, ensuring seamless cleansing, transformation, and deduplication of legacy records. • Technology Integration Leadership: Managed the integration of 20+ third-party applications, ensuring operational continuity and enhanced business insights. • Change Management & User Adoption: Executed an enterprise-wide change management program, leading training and education to accelerate adoption. • Agile Delivery Oversight: Directed a cross-functional team of 30+ FTEs (onsite consultants, change specialists, and offshore teams), delivering the project on schedule and within budget.

As a delivery lead, I extensively collaborated with our stakeholders and helped our clients and our teams to build customer-focused products through the best possible software delivery practices. Accountable for delivery of project/program, program financials, resourcing, people management, and team leadership.

(E-Commerce, Digital Marketing and CRM Transformation) Strategic Program Oversight: Managed three cross-functional program streams with 50+ FTEs, ensuring seamless execution across e-commerce, digital marketing, CRM, and automation initiatives. • Governance & Stakeholder Engagement: Conducted regular governance meetings with internal and external stakeholders to align on priorities, risks, and delivery progress. • Resource & Delivery Management: Oversaw resource planning, hiring, and team allocations, optimizing skill sets to meet project demands. • On-Time, On-Budget Execution: Delivered multiple programs within scope, ensuring adherence to budget, timeline, and quality standards. Managed Programs and Deliveries: 1. Digital Marketing Team Application Development Services (AEM, Adobe Marketing Cloud): • Enterprise Content & Marketing Automation: Managed AEM 6.2/6.4 for 50+ websites, integrating Adobe Campaign, Target, and Analytics. • DevOps & Agile Implementation: Led Agile 2-week sprint methodology for feature development and support. • Cross-Functional Team Leadership - architects, consultants, developers, testers, and product owners. 2. CRM Team Application Development Services (MS Dynamics CE): • CRM Transformation & DevOps Optimization: Implemented DevOps practices for Microsoft Dynamics CRM development and support. • Agile Execution & Sprint Planning: CRM feature enhancements through 2-week sprint cycles, improving feature velocity. • Team Leadership & Delivery, ensuring continuous product enhancements and system stability. 3. AEM On-Prem to AEM 6.5 Cloud Migration: • Enterprise Web Migration Strategy: Directed the migration of 50+ websites from AEM 6.0/6.2 to AEM 6.5 Cloud. • Business Continuity & Risk Mitigation: Collaborated with business, IT, and content teams to ensure minimal operational disruption. • Complex Component Migration to assess and migrate custom AEM components, ensuring system integrity post-migration.

(E-Commerce & Digital Transformation) • Project Planning & Execution: Developed detailed project roadmaps, including timelines, milestones, and dependencies, ensuring seamless execution. • Stakeholder Alignment: Defined and tracked KPIs and success metrics, maintaining alignment between business objectives and technical delivery. • Cross-Functional Team Leadership: Managed a 35+ FTE team across development, UX/UI, IT, and third-party vendors to drive project success. • Agile & Collaborative Delivery: Facilitated coordination between business, IT, UX/UI, and external vendors, ensuring efficient workflows. • Risk & Change Management: Proactively identified risks, managed scope changes, and ensured seamless execution of go-live plans • On-Time & Quality Delivery: Ensured e-commerce projects were delivered on schedule, within budget, and met quality standards. Projects Deliveries 1. EyeWish E-Commerce Website: • Headless Commerce Implementation: Led the end-to-end development of a headless e-commerce platform using Commercetools & Bloomreach • CMS.Global Coordination & DevOps: Managed cross-regional IT teams, ensuring smooth integration, DevOps, and test automation. • Full Lifecycle Execution: Oversaw the project from Discovery to post-go-live, ensuring third-party integrations and effective change management. 2. Roll Out of 3 Websites (Pearle.nl, Pearl.be, Grandoptica.be): • Rapid Multi-Site Deployment: Extended the EyeWish e-commerce model to launch three websites within four months. • Component Reusability & UX Optimization: Utilized a global component library to streamline frontend rebranding, checkout, and payment flows. • Testing & Quality Assurance: Increased the consultant-to-tester ratio, ensuring enhanced validation, bug resolution, and change control.

(SAP HANA Order to Cash & E-Commerce Integration Delivery) - SAP HANA O2C Process Leadership: Oversaw end-to-end Order to Cash process transformation on SAP S/4HANA, driving design, configuration, and integration across Sales Order Management, Billing, and Fulfillment workflows. - Hybris-SAP Integration Oversight: Directed integration of SAP Commerce Cloud (Hybris) with SAP HANA for real-time order capture, pricing, inventory, and customer account synchronization, ensuring seamless customer experience across digital and ERP channels. - Agile Program Management: Led Agile delivery across ERP and E-Commerce domains, applying SAFe principles to coordinate PI planning, sprint execution, and backlog refinement across cross-functional teams. - Stakeholder & Business Alignment: Acted as primary liaison between business, ERP, and e-commerce teams, translating business goals into system deliverables and managing scope, timelines, and delivery risks. Key Projects & Deliverables 1. SAP HANA O2C Transformation: - Process Redesign & Standardization: Led the reengineering of the O2C cycle to leverage SAP HANA capabilities such as real-time ATP (Available-to-Promise), dynamic credit management, and advanced billing. - SAP Hybris Integration Enablement: Coordinated middleware/API design for seamless interaction between Hybris (Checkout, My Account) and SAP modules (SD, MM, FI). - Order Lifecycle Visibility: Enabled end-to-end order visibility and tracking by integrating SAP event management with Hybris touchpoints. 2. Agile Delivery for ERP & E-Commerce: - Scrum Leadership for 3 Hybrid Teams: Managed 35+ team members across Hybris and SAP tracks, facilitating sprint planning, retrospectives, and continuous delivery improvements. - PI Planning & Release Coordination: Conducted PI planning sessions, aligning teams on key epics like order capture, real-time inventory sync, and digital invoicing.

(E-commerce Delivery) • Agile Project Execution: Facilitated Agile ceremonies (sprint planning, daily stand-ups, sprint reviews, retrospectives) to ensure smooth team collaboration. • Cross-Functional Team Coordination: Managed distributed teams across multiple countries, ensuring seamless execution despite time zone differences. • Impediment Resolution & Risk Management: Identified and removed roadblocks, enabling teams to maintain sprint velocity and meet delivery goals. • Backlog & Sprint Management: Worked closely with Product Owners to prioritize sprint backlogs, aligning work with strategic business objectives. • Progress Monitoring & Reporting: Tracked Agile metrics (burn-down charts, velocity tracking) to assess progress and make data-driven decisions. • Stakeholder Engagement: Provided regular project updates, highlighting risks, mitigation strategies, and upcoming releases. • Strategic Release Alignment: Ensured development teams were aligned with release goals, supporting seamless deployments. • Collaboration & Culture Building: Fostered a collaborative and high-performing culture among globally distributed teams. Strategic Enhancements on Hybris E-Commerce Platform • System Integration & Feature Expansion: Led the integration of new payment solutions (Buy Now, Pay Later), extended warranties, and trade-in features. • Enterprise-Wide Platform Expansion: Coordinated the development of new application functionalities across all EU markets. • Global Delivery Model: Managed cross-regional collaboration with offshore teams in Australia, Italy, India, and the Philippines, ensuring continuous delivery and high availability.

(Building a new Core Banking product) Project Planning & Execution: Developed detailed project plans, defined milestones, dependencies, and risk mitigation strategies. • Prepare documents and presentations for Risk Management Teams and Material Change and Control Committee. • Collaborate with Unicredit Compliance and the Government Regulatory Unit to adjust and incorporate the project scope into the Regulatory rules. • Governance & Stakeholder Engagement: Chaired Steering Committees and Tactical Board Meetings, ensuring executive alignment and risk mitigation. Programs and Projects: 1) Core Banking – Savings Product: Led the implementation of a regulatory savings product, targeting financial inclusion for young individuals. The product allowed users to receive government-funded subsidies and interest incentives by committing to monthly contributions over a 3–5 year period. The initiative was mandated across all banks by the government to promote long-term savings behavior and support young savers. Key Highlights: •Ensured full compliance with government regulations and deadlines. •Collaborated with regulatory bodies to interpret and apply evolving policy requirements. •Designed and implemented customer onboarding flows and eligibility logic in Core banking screens, as well as coordinated with Digital banking bodies to ensure targeted UI components are delivered on time. •Developed automated tracking and reporting mechanisms for contribution history and subsidy qualification. •Delivered the product within tight timelines, aligning internal teams (legal, compliance, process and workflow, tech, and product).

(e-commerce&Mobile Application Modernization Projects) • Product Ownership & Agile Delivery: Led a cross-functional development team (15 FTEs), including Backend/Frontend Developers, Business Analysts, and QA engineers. • Continuous Application Development & Optimization: Managed sprint-based delivery, ensuring seamless execution of e-commerce features, backlog items, and performance improvements. • Strategic Roadmap & PI Planning: Developed and executed quarterly product roadmaps & release plans, aligning with business needs, market trends, and competition. • Resource & Capacity Management: Adjusted team capacity and resource allocation to meet evolving product priorities and delivery commitments. • Stakeholder Engagement & Prioritization: Collaborated with business units to ensure feature development is aligned with customer needs and business objectives. Projects and Deliveries 1) Application Architecture Transformation • Microservices Modernization: Led the transition from a monolithic architecture to microservices, overseeing projects such as API Gateway and ElasticSearch (using .NET & BizTalk). • Backend-Frontend Decoupling: Ensured seamless API integrations, improving scalability, performance, and maintainability. 2) Mobile Application Modernization • Front-End Overhaul & Streamlined Business Logic: Led the revamp of mobile applications' front-end, integrating them with the newly developed microservices backend. • Responsive Web Design & Mobile Optimization: Developed a responsive UI, allowing for the decommissioning of a separate mobile website while maintaining feature parity. 3) E-Commerce Expansion & Marketplace Integrations • Revenue Growth Initiatives: Integrated web and mobile applications with marketplaces, increasing sales and revenue potential. • Seamless Customer Experience: Ensured smooth product listing, order processing, and fulfillment across multiple platforms.

-Spearheaded multiple projects to enhance support processes, automate manual tasks, and optimize operational efficiency. -Support Java applications for web and back-office systems, specializing in Content Management and Site Navigation Management. -Utilized web services and conducted XML document validations to identify and resolve bugs, ensuring seamless functionality of products and content. -Conducted meticulous regression testing on both front-end and back-end systems, aligning with staging and production releases of web applications. -Implemented ITIL processes across various support workflows, ensuring adherence to Service Level -Agreements and consistently high customer satisfaction. -Provided Level 2 support for Sony's B2C websites, handling approximately 2.5 million daily hits across 35 European countries as a core member of the main service desk.