Hakim Bahri

– I help B2B and consumer businesses unlock profitable growth by fixing their sales engine, structuring new business, and upskilling leaders. – Boosted sales performance for SME and mid-market clients by redesigning sales processes, clarifying ICP and value propositions, and installing weekly pipeline rituals. – Built and coached hybrid sales teams (field + inside) to increase conversion rates, average deal size, and forecast reliability. – Designed and ran tailored sales academies (coaching, role-plays, shadowing) for account managers and business developers, improving adoption of CRM and closing discipline. – Led key account strategies and negotiations to secure multi-year agreements, protect margins, and deepen partnerships with strategic customers. – Advised founders and CEOs on GTM, pricing, and organizational design to align commercial strategy with growth ambitions.

– Led the commercial transformation of Ditta Graceffa, exclusive Belux distributor of premium Italian brands (Saclà, Mulino Bianco, Garofalo, Felce Azzurra, Kimbo, etc.), across major retailers (Colruyt, Carrefour, Delhaize, Intermarché, Spar, Auchan). – Co-built joint business plans with key retailers, aligning assortment, promo plan and activation to drive profitable category growth. – Developed and executed go-to-market strategies per brand and channel, strengthening shelf presence, visibility and in-store activation. – Led and coached the field sales force, focusing on visit strategy, perfect store execution, and sell-out performance by banner. – Optimized pricing, trade terms and promotional investments to balance volume growth, profitability and brand equity. – Managed relationships with Italian brand owners, ensuring transparent performance reviews and co-investment on strategic initiatives.

– Co-led HPR Academy, a learning platform that helps recruitment and consulting businesses boost recruiter and sales performance through gamified, hands-on training. – Defined product vision and roadmap for the training platform, focusing on recruiter productivity, business development skills and client management. – Designed interactive learning journeys (simulations, playbooks, challenges) combined with expert coaching to drive measurable behaviour change. – Partnered with executive search and staffing firms to roll out the platform, building commercial proposals and account plans. – Set up performance dashboards to track activation, training completion, and impact on key commercial KPIs.

– Led Business development for a scale-up renovation public-private initiative. Responsible for the Go-to-Market strategy and partner acquisition. – Business Model Engineering: Defined financial flows and pricing structures to create a profitable business case for all value chain partners. – Go-to-Market Strategy: Co-designed tailored value propositions and marketing assets to accelerate partner onboarding and market penetration. – Sales Enablement & Performance: Coached external stakeholders on pitching, objection handling, and closing techniques to maximize conversion rates (lead-to-deal). – Agile Product Launch: Managed the MVP rollout of digital tools, implemented rapid feedback loops to optimize the customer experience (CX) and service levels.

– Led recruitment & business development efforts for senior leadership roles, ensuring alignment with business objectives. – Enhanced the candidate journey and employer branding to improve talent retention. – Established a specialized division for interim management solutions, developing a Minimum Viable Product (MVP) to diversify service offerings.

– Reengineered commercial strategy for legal recruitment agency, scaling pipeline and conversion metrics. – Redesigned business development motion, shifting from generalist outreach to targeted vertical focus on corporate legal departments and in-house counsel. – Implemented new CRM workflow and sales process discipline, establishing weekly pipeline reviews and monthly forecast accuracy targets. – Built commercial proposals and case studies showcasing law firm placements and retention metrics to key decision-makers. – Coached recruitment team on consultative selling and objection handling, increasing close rates on executive placements. – Established KPIs for lead generation, conversion rates and deal velocity across legal market segments. – Achieved a 30% increase in client acquisition through strategic relationship-building and targeted outreach.

– I successfully established and led Happiness C&C, focusing on interim management and business development for SMEs. – Managed recruitment consultancy projects to optimize hiring processes and enhance team performance. – Conducted ad interim team coaching sessions, fostering collaboration and productivity among team members. – Expanded market presence through strategic import and export sales initiatives, benefiting diverse industries (Beverage, Medical devices, etc)

– Responsible of the Bosch brand's commercial & strategic activity on national level – Managed the Electro, Kitchen Retail & Buying Groups customers (Exellent, Selexion, Ixina, Royal Crown,..) – In charge of regional negotiations for major Retail customers – 30 M TO – Coached & functionally led the sales team (10 people) – Led category management programs for major key accounts: "Masse de Marge project" implemented in bottom-freezer with Vandenborre – Managed multifunctional teams (marketing, trade, finance,...) to leverage new products introduction in the Belgian market – Negotiated of long-term partnership: strong promotional activities and merchandising projects (+6,7% net sales versus 4,5% Group) – Initiated and organised pilot new commercial policy by distribution channels – Set up and manage Trade Marketing and Key Account task force (10 people) – Proximity channel program#: accelerate dominance at the point of sale (visibility#,fridges programs, assortment optimization, merchandising, hand held)

– Managed of the recruiting process from A to Z (closing deals, hunting / interviewing / convincing candidates, managing the expectations of the client) for Sales and Marketing profiles (Middle & Subtop management level) in the Consumer goods industry. – Handled 6 to 10 recruitment processes at the same time requiring strong time and process management skills – In charge of the Business development of the Retail & Consumer durable sector – Reporting forecast and budget evaluation for existing and new# customers in Retail/Consumer Durables – People coaching & organisation's advisory – Since January 2010 also Team Leader of the Retail practice (3 people) – Customer's type: TOTAL, AHOLD, CARREFOUR, TEXACO, COLRUYT, BROWNINGS, SONY, LUNCH GARDEN, PANASONIC,COLGATE, PROVERA, DELFOOD, etc

– Developed and managed FMCG accounts instore media campaign from A-Z. – Prospected new customers and negotiated deals to enhance business growth in strategic markets. – Participated in sales promotions and trade fairs to strengthen market presence and brand visibility.