Hakim Ben Amor

• Drove cross-functional teams to build and deliver the new Headless Chanel website for all regions • Translated business strategies into actionable product opportunities based on business requirements • Animated agile ceremonies, like grooming and planning, fostering collaboration and efficiency within the team

Scope: - Led Digital & Media Strategy, Partnerships, and PR of Home and Personal Care Brands, including Axe, Dove, Signal, Sun, and Skip - Managed a team of 2 project managers and 3 consultants. - Led the optimization of business performance through rigorous budget management, P&L analysis, sales projections, KPI analysis, ad hoc reporting, and strategic recommendations. - Member of the Executive Leadership team and helping drive Digital Transformation in Unilever's Personal Care division. Website: - Spearheaded cross-functional teams to build best-in-class customer experiences across a portfolio of over 10 websites for leading CPG brands. - Implemented Scrum Agile principles to streamline the website build and run process. - Established a content factory comprised of SEO experts and copywriters, resulting in a +300% increase in organic traffic within a year. Social Media and Events: - Led cross-functional teams in defining and implementing outstanding social media and influence strategies. - Managed content planning, shootings, and community management for major beauty brands like Dove. - Created squads of influencers for each brand, supporting product launches, events, and brand purpose. - Successfully bridged online and offline brand activations, leveraging major events such as the Natural Hair Academy and Paris Fashion Week. - Launched groundbreaking activations, including the first live shopping experience for the group with Love Beauty & Planet. Media & eCommerce: - Crafted full-funnel consumer journeys from awareness to conversion for each campaign, utilizing SEA, SEO, Display, and Online video advertising. - Developed the data collection and activation strategy using the Adobe DMP, through 20 segments across CRM and media campaigns. - Built the e-commerce media plan for Amazon and Retailers like Carrefour. - Defined test and learn plans for Axe, Signal, and Dove, executing over 20 use cases yearly to identify and scale successful strategies.

Key Achievements and Responsibilities: - Orchestrated cross-functional teams, including developers, creatives, and marketers, to build and deliver exceptional enhancements for the eCommerce Sephora global app and website. - Translated overarching business strategies into actionable product opportunities, ensuring alignment with market-specific requirements. - Utilized the RICE methodology to build and prioritize the product backlog, ensuring optimal allocation of resources and focus on high-impact features. - Defined the product enhancement roadmap, aligning it with the overarching product vision and strategy. - Authored user stories, technical specifications, OKR, and acceptance criteria, maintaining meticulous attention to detail. - Validated each deliverable, including copy, technical specifications, and user guides, ensuring alignment with quality standards. - Animated key agile ceremonies, including grooming, planning, demonstrations, and retrospectives, fostering collaboration and efficiency within the team. - Followed up and continuously improved each feature based on end-user feedback, ensuring ongoing optimization of the user experience. - Delivered major enhancements, such as the comprehensive product page rework and checkout optimization, contributing to the overall growth and success of the eCommerce platform. Context: - CMS: Salesforce Commerce Cloud (SFCC) - Agile Methodology: Scrum and Kanban methodologies, ensuring adaptive and efficient project management. - Teams: Managed and collaborated with 10 developers, encompassing backend, frontend, and QA professionals for each platform.

Product Management - Orchestrated cross-functional teams of developers, creatives, and marketers to deliver an outstanding global website for L'Oreal Paris, catering to 80 markets and surpassing committed scope by over 120%. - Led the development of three Android and iOS apps, offering augmented reality services for hair color try-ons and skin diagnosis, enhancing user engagement and brand experience. - Defined the product vision, strategy, and roadmap based on thorough understanding of user personas and business needs. - Applied Agile methodologies - Scrum and Kanban - in product development, animated agile ceremonies, and directly managed a team of 10 developers, 5 creatives, and 3 consultants. Social Media Management: - Crafted unparalleled global social media strategies for major brand categories, amassing over 300k followers within a year with a 5% overall engagement rate on two global Instagram accounts. - Launched the first live event experience for the brand at the Cannes Film Festival, and Paris Fashion Week Influence & Event Management: - Created tailored squads of influencers, setting high standard KPI targets for collaborations on Engagement Rate, Community Structure, and Tone of Voice. Analytics and Reporting: - Implemented Social Media listening tools like Sprinklr and Social Bakers across 80 markets for informed decision-making. - Delivered advanced dashboards on Google Analytics, Sprinklr, and Social Bakers. - Activated Facebook Business Manager across 80 markets and agencies. - Restructured Google Analytics accounts to create an aggregated view of L'Oreal Paris performance. - Regularly monitored and built comprehensive reports for local and global campaign assessments. This multifaceted role highlights my ability to navigate product management, social media, influencer relations, event management, and analytics, consistently delivering exceptional results.

Client Acquisition and Portfolio Development: - Initiated and cultivated client relationships from the ground up, employing effective sales techniques such as sales pitches, cold-calling, and active participation in industry events. - Secured notable clients, including Qubit, Orange, and Artbamboo, within a short span, showcasing a strategic approach to client acquisition. Marketing Strategy and Brand Development: - Formulated comprehensive marketing activation plans leveraging influencers, owned touchpoints, and media campaigns. - Developed brand assets, including mailings, banners, landing pages, and websites, while seamlessly coordinating technical, marketing, and creative teams. - Orchestrated lead generation campaigns through prominent events like eCommerce 1 to 1 and BrightSparks. Product Management and Innovation: - Led a cross-functional team in the development of a groundbreaking companion app for the Game of Thrones TV show, delivering real-time information to enhance viewer engagement. - Prioritized and wrote a backlog of user stories, along with technical specifications and user acceptance criteria. - Facilitated agile ceremonies such as planning, grooming, and retrospectives to ensure efficient project execution. Platform Optimizations and Conversion Enhancement: - Successfully optimized the conversion funnel on direct-to-consumer (D2C) websites through user tests and technical audits, resulting in an impressive 8% increase in conversion for Artbamboo. Analysis, Reporting, and Performance Measurement: - Established analytical dashboards to monitor campaign performance and results, utilizing tools such as Google Analytics. - Regularly provided clients with detailed weekly reports, offering insights into campaign performance, budget allocations, and expenditure. This experience showcases my ability to drive digital strategies, manage cross-functional teams, optimize platforms, and provide in-depth analysis and reporting.

Digital Strategy: - Led a high-performing network of agencies to optimize the lead generation journey for Microsoft Dynamics products, resulting in increased efficiency and effectiveness. - Implemented a comprehensive optimization plan for the user journey on the Microsoft website, integrating and updating articles, case studies, and whitepapers to enhance user engagement and satisfaction. - Successfully built and launched a social activation plan on LinkedIn and Twitter, employing both paid and organic strategies. This initiative resulted in a notable 5% increase in lead generation. Sales Strategy: - Provided training and support to the telemarketing team for the successful introduction of new product releases, ensuring seamless integration and understanding of the features and benefits. - Reviewed the quality of identified leads according to established Objectives and Key Results (OKR), maintaining a high standard for potential opportunities. - Ensured prompt and practical support for identified leads by collaborating closely with partners and the sales team, facilitating a smooth transition from lead identification to conversion. This experience underscores my ability to drive holistic strategies that seamlessly integrate digital and sales efforts, resulting in measurable business impact.

Digital Project Management - Managed the global website optimization through content integration, net-linking optimization, and bug fixing - Created a monthly trend watch on digital best practices sent to the global Garnier team - Wrote monthly reports to monitor and analyze campaigns and digital performances of each market Content Production Management - Led creative agencies to create top-notch digital assets for each product launch for media and organic purposes including - mailings, banners, landing pages, and videos - Managed content shoots from inception to market delivery - briefing, budget planning, model selection... Product Management - Led agencies and creatives in the development of a global website for the Garnier brand based on a V Model framework - Wrote and reviewed technical specifications based on user tests and business needs - Created test scenarios to improve the user experience from a back and front end point of view - Established and wrote localization kits to support over 60 markets in the switch from the previous to the new website This experience highlights my ability to drive successful digital projects, manage content production, and lead product initiatives on a global scale.

Media Management: - Effectively managed and optimized the ROI of over 10 digital campaigns across display and search, collaborating with diverse ad networks, including Google and Inmobi. - Established daily budgets and objectives per platform, leveraging key performance indicators such as CPC, CPA, and CPL to drive campaign success. - Crafted and delivered comprehensive weekly and monthly reports to the Chief Marketing Officer (CMO), meticulously highlighting each campaign's performance in comparison to yearly objectives. - Achieved a remarkable 15% improvement in overall digital media performance through strategic management and optimization. Digital Project Management: - Led a dynamic team of creatives in the development of 5 to 10 online advertising assets for each campaign, including banners, emails, and landing pages. - Optimized the user journey from awareness to conversion by implementing streamlined processes, notably reducing the number of clicks at each stage. Analytics and Reporting: - Implemented robust analytics frameworks to capture and analyze campaign performance data, providing actionable insights to enhance decision-making. - Developed and presented comprehensive analytics reports, showcasing key metrics and trends, facilitating data-driven strategies and continuous optimization. This experience underscores my ability to deliver measurable results through data-driven media management, innovative digital project leadership, and insightful analytics

SEO Strategy: - Managed and optimized a diverse portfolio of over 30 websites - Executed targeted SEO actions, including precise copywriting of articles, keyword optimizations, and strategic internal linking, to elevate Google organic rankings for each website. - Developed and implemented a robust backlink partnership strategy with over 50 reputable websites. - Monitored website positions meticulously based on the top 10 keywords, ensuring continuous optimization. Digital Marketing: - Effectively managed and optimized advertising spaces across a portfolio of 30 websites using Google AdSense, achieving optimal revenue generation. - Defined and refined KPI targets, with a focus on performance metrics and user experience enhancement, including reductions in bounce rates, increases in unique sessions, and strategic traffic source optimization. - Spearheaded copywriting initiatives for blog articles and newsletters, ensuring compelling and engaging content that resonated with the target audience. This role showcased my ability to navigate the dynamic digital landscape, implementing strategic SEO initiatives and driving successful digital marketing campaigns.

Scope - SOS breakfast was a pastries and beverages delivery company, that I founded at the early stage of my professional career. Key Achievements: Business Planning and Execution: - Established a comprehensive business plan, meticulously defining opportunities, required investments, and the organizational structure. - Crafted and implemented a strategic vision that optimized the company's overall performance. Supply Chain Optimization: - Successfully built a robust network of 5 local suppliers within a defined delivery zone, minimizing delivery times and ensuring operational efficiency. - Led a dynamic team of 4 partners responsible for the seamless management of stocks and deliveries. Financial Management: - Developed and implemented daily budgets based on meticulous performance analysis from previous days, ensuring fiscal responsibility and resource optimization. Client and Supplier Relationship Management: - Drove a daily turnover of €500 through the establishment of meaningful and trustworthy relationships with both clients and suppliers. - Cultivated a reputation for excellence in client satisfaction and strengthened partnerships with key suppliers. This role underscored my ability to blend strategic thinking, effective team leadership, and client relationship building to achieve tangible results.