Hala Aldarwish

Senior Marketing Manager | Content Strategy

Salary / Daily rate

Antibes, France

Mobility: Nice, Cannes, ...

Freelance, open to permanent contract

Can come onsite

Skills

Articles CreationContent StrategyMarketing StrategyCopywritingProject Management (PMO)Marketing OpsBusiness DevelopmentTranslationOdooEmailing

About me

Intro

Marketing Manager with 7+ years driving brand growth through strategic campaigns and content creation. Proven expertise in social media strategy, market analysis, and cross-functional team leadership across diverse industries. Specialized in digital marketing optimization and performance analytics to deliver measurable results for your business.

Links

Work experience

Business Development Specialist

Safee Fleet Management

Jun 2023 - Present

3 years 5 months

Dubai - United Arab Emirates

πŸ‘₯ Client relationship management: I focus on building and maintaining strong relationships with our existing clients. πŸ” Market research and analysis: I dive deep into analyzing our competitors and the latest market trends. 🌟 Also I'm the social media content creator, I bring some serious creativity and innovation to our brand's online presence. From eye-catching visuals to compelling copy, I make sure our content stands out and captures the attention of our audience. ✍️ I choose the perfect words to convey our brand message effectively. Whether it's crafting catchy captions, informative blog posts. Each post is carefully designed to reflect our brand's personality and values. πŸ“… Planning and scheduling content I meticulously organize our social media content calendar, making sure everything flows seamlessly. πŸ“ˆTracking metrics: like engagement, reach, and conversions.

Marketing Manager

Advention Marketing

Mar 2022 - Jul 2023

1 year 5 months

42138 Ciria, Soria, Spain

πŸ“ˆ As a Marketing Manager, I gave a wealth of experience and expertise to the table, ensuring our brand's marketing efforts soar to new heights. 🎯 I planned, developed, and executed comprehensive marketing strategies that amplify our brand's reach and drive business growth. 🌟 I took immense pride in crafting a compelling brand narrative that resonates with our target audience, from visual identity to messaging, to create a strong and cohesive brand presence. πŸ“Š I looked into analytics, interpreting market research, customer insights, and performance metrics to inform our marketing strategies. By understanding our audience's needs and behaviors. πŸ’‘ I always searched for new and creative ways to showcase our products or services. Whether it's exploring emerging technologies, pioneering unique partnerships. πŸ“±In digital marketing I stayed on top of the latest digital trends, implementing cutting-edge strategies to maximize our online presence. 🀝 I worked closely with cross-functional teams such as sales, creative, and product development to align marketing initiatives with overall business objectives. By fostering strong relationships and effective communication.

Social Media Manager

Media and More

Aug 2021 - Mar 2022

8 months

42138 Ciria, Soria, Spain

πŸ“£ I created and execute social media strategies that captivate our target audience and boost brand engagement. Whether it's Facebook, Instagram, or any other platform, I know how to leverage their unique features and algorithms to drive maximum reach and impact. 🎨 I created all platforms content. I curated attention-grabbing content that resonates with our audience, including eye-catching images, engaging videos, and persuasive captions, all optimized for each platform. πŸ’‘I stood up to date with the latest social media trends, algorithm changes, and best practices. From viral challenges to emerging platforms, I was ready to explore new opportunities and ensure our brand stays relevant and fresh in the ever-evolving social media landscape. πŸ“Š I studied deep into social media analytics, tracking key metrics, and extracted valuable insights. I analyzed engagement rates, reach, click-through rates, and conversion data to optimize our social media campaigns, identify growth opportunities, and demonstrate the impact of our efforts. 🌐 I managed multiple social media accounts simultaneously, ensuring consistent brand messaging and tone across all platforms. From scheduling posts and monitoring engagement to running paid ads and collaborating with influencers, I've got it all covered.

Account Manager

Direct Line Communication Agency & Production House

May 2021 - Aug 2021

4 months

42138 Ciria, Soria, Spain

🀝 I builded strong rapport with our clients, acting as their trusted point of contact. I listen attentively to their needs, goals, and concerns, and I'm always ready to provide effective solutions. πŸ’ΌI handled multiple client accounts simultaneously, overseeing projects, timelines, and deliverables. From initial onboarding to ongoing account management, I ensure that all commitments are met, deadlines are reached, and expectations are exceeded. 🧠 I collaborated with clients to understand their business objectives and develop tailored strategies that align with their goals. By analyzing market trends and competitive landscapes, I identify opportunities to optimize their account performance and drive growth. πŸ“ˆ I analyzed account metrics, performance data, and customer feedback to generate actionable insights and recommendations. By leveraging this information, I guided clients in making informed decisions to improve outcomes and drive results. πŸ‘₯ I partnered closely with cross-functional teams, including sales, marketing, and customer support, to deliver seamless and integrated solutions to our clients.

Public Relations Manager

AppStand

Feb 2020 - May 2021

1 year 4 months

42138 Ciria, Soria, Spain

πŸ“– I created compelling narratives that highlight our company's mission, values, and achievements. πŸ’¬ I had a way with words, whether it's drafting files, crafting content. I ensured our messages are clear, concise, and aligned with our brand voice, maintaining consistent and compelling communication across all channels. πŸ“² I leveraged the power of digital platforms, including social media, to amplify our organization's reach and engage with our target audience. 🀝 I identified and engaged with key stakeholders, including customers, employees, investors, and community members. I developed strategies to nurture these relationships, foster positive sentiment, and enhance our organization's reputation as a trusted and responsible entity. πŸ’‘I stood on top of industry trends, emerging technologies, and cultural shifts. πŸ‘©β€πŸ’ΌI worked hard closely with cross-functional teams, including sales, design, and senior management.

Lecturer In Public Relations & Advertising

Damascus University

Oct 2017 - Jul 2019

1 year 10 months

42138 Ciria, Soria, Spain

🎯 I exceled at conveying complex concepts in a clear and understandable manner. I strived to foster open dialogue, encourage questions, and facilitate meaningful discussions with my students. πŸ” I dedicated to enhancing my own knowledge and integrating new insights into my teaching practices. πŸ™Œ I prioritized the needs and aspirations of my students. I aimed to inspire them, encourage critical thinking, and provide guidance to help them achieve their academic goals. πŸ’» I embraced the use of technology to enhance the learning experience. Whether it's using multimedia resources, online platforms, or interactive tools. πŸŽ‰I strived to make learning enjoyable and exciting for my students. I incorporated interactive activities, real-life examples, and practical exercises to create an engaging and dynamic classroom experience.

Marketing Executive

IECD

Oct 2016 - May 2017

8 months

42138 Ciria, Soria, Spain

🎯 I had a deep understanding of our target audience and market dynamics. I conduct thorough market research, analyze consumer insights, and identify key trends, allowing me to develop tailored marketing strategies that effectively reach and engage our potential customers. πŸ’‘ I thrived on developing innovative and memorable marketing concepts. From brainstorming captivating ad campaigns to designing attention-grabbing content. πŸ“ˆ I analyzed data and metrics to measure campaign performance and made data-backed decisions. By leveraging analytics tools, I track key performance indicators, monitor customer behavior. πŸ’¬ I exceled in crafting compelling and persuasive messaging that resonates with our target audience. Whether it's writing engaging copy, scripting attention-grabbing videos, or creating impactful social media posts. 🧠I stood up to date with the latest marketing trends, emerging technologies, and industry best practices.

Public Relations Specialist

Syrian Arab Red Crescent

Oct 2015 - Oct 2016

1 year 1 month

42138 Ciria, Soria, Spain

🌍 I crafted a clear and engaging messages, and developed my writing skills and improve my ability to effectively communicate with various audiences. πŸ“° I built media relations, and reached out to journalists and influencers. πŸ‘₯ I dedicated to actively engaging with stakeholders, listening to their needs, and providing support. πŸ”₯ I faced and learned from crisis situations that may arise. πŸ“ˆ I monitored media coverage and analyzing social media engagement. πŸ” I committed to staying informed about news cycles and emerging topics to identify opportunities for proactive PR initiatives that align with our organization's goals. πŸ‘₯ I worked collaboratively cross-functional teams, learn from experienced colleagues, and assist in developing integrated PR campaigns that align with our overall objectives.


Education

Damascus University

Master

2016 - 2019

4 years

Damascus University

Bachelor

2011 - 2015

5 years

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