Hammad Shehroz

I help skincare, beauty, wellness, and lifestyle brands build premium visual identity and packaging systems that feel clear, trustworthy, and ready for growth. My work focuses on creating brand identities that improve product perception, strengthen customer trust, and create consistency across packaging, website, social media, and customer touchpoints. Key focus areas: • Brand identity design • Packaging and label design • Visual direction • Logo systems • Colour and typography systems • Brand guidelines • Product presentation • Social media visual style • Website / Shopify visual direction I work best with early-stage and growing brands that are launching, rebranding, expanding their product range, or preparing for a more polished market presence. Goal: to help brands look more premium, communicate their value clearly, and build trust before the customer ever tries the product.

Created social media content, event visuals, brochures, flex designs, business cards, and brand assets for digital and print communication. Worked on visual content for SAP-related events and marketing materials, helping maintain clear, professional, and consistent brand communication across different formats. This role strengthened my understanding of visual consistency, layout, campaign design, and how brands communicate clearly across digital and offline touchpoints.

Worked on brand identity and visual design projects under PearMedia, supporting branding work for established companies and professional clients. My work focused on logo design, visual identity systems, brand assets, typography, layout, and creative direction. This experience helped me build a strong foundation in brand identity design, client communication, and creating visual systems that feel professional, consistent, and business-focused.